NEW intelligentSEGMENTS

intelligentVIEW plans include intelligentSEGMENTS

NEW actionable segmentation system that clusters Canadians into 94 segments based on socio-economics, wealth, ethnicity, education, behaviours, expenditures, and lifestyle data.

Build an accurate story of your prospects and customers

Are your customers changing or is where they live evolving? Our versatile segmentation system gives you the advantage of precision targeting:

Quarterly updates (compared to an industry average of 12 to 18 months)

Segment your customers and build out your own personas

Activate digital and direct audiences with data from over 15.4 million Canadian households

Align online and offline segmentation data with confidence and rapidly measure the results