Authentic Diversity and Inclusion
Leverage data and insights to better understand, reflect and connect with all audiences.
The Canadian consumer population is diverse
Embedding diversity and inclusion in the value structure of a brand is complex. Whether it’s developing representative advertising or developing an advocacy platform, marketers need to understand their audiences.
intelligentVIEW delivers insight to inform your diversity and inclusion programs.
Profile your existing customers to understand communities.
Ethnic, cultural, language, and community data at postal code level.
intelligentSEGEMENTS provides insight into socioeconomic diversity within ethnicities.
Identify underrepresented communities.
Insights reports connected to mapping features.
Understanding audiences is key
Inclusion is about understanding, quantifying, and optimizing your programs to reflect and reach a diverse range of communities. Insights on audiences to inform:
Persona development.
Creative approach and design.
Messaging, tone, and language.
Media selection.
Insights Reports
Capture the attention and understanding of cross-functional team members and executives by rapidly visualizing audiences:
17+ standard reports types with 100’s of charts and visualizations.
Intuitive, executive-ready presentation output.
Effortlessly share, download, and export reports.
Insights from CiG
Canadian Targeting Solutions for Tight Media Budgets
Learn how to overcome budget constraints and meet high expectations...
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Why You Should Use Direct Mail to Enhance Digital Campaigns
Direct mail drives results; here’s why it is time to...
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Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John's knows...
Read MoreReady to take a closer look?
Spend some time reviewing a sample report on your own, or request a demo to see what intelligentVIEW can do to power your marketing programs.