Consumer Intelligence Group Privacy Policy

Consumer Intelligence Group Inc. has developed its privacy policy to reflect our commitment to the importance of protecting of personal information. Our privacy principles are based on the principles set out in the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada’s Anti-Spam Legislation (CASL).

CiG works with a number of 3rd party data providers that provide, through contract, anonymized data to support business and marketing decisions within the intelligentVIEW environment. This includes the latest census data, survey data, location data and other data sources that are all anonymized so that we do not receive any personally identifiable information. All data used by CiG are subject to those data providers’ privacy policies and legal terms.

CiG ensures that all data that it handles through its regular business practises including data utilized and maintained within it’s intelligentVIEW platform or through licensing data directly for business analysis and marketing purposes meet our policies in terms of:

Obtaining Consent – CiG makes all efforts possible to ensure that data transferred to and from CiG or developed by CiG has obtained consent where required to use the data for the intended purpose.

Limiting the Collection of Personal Information – CiG makes all reasonable effort to enforce that owners of data used by CiG within its normal course of business limit the collection of personally identifiable information for the intended use of the data.

Limiting the storage of data for periods not exceeding the intended purpose of the data – CiG works with each of its clients to understand the overall requirements associated with the inclusion of personal information and builds into our programs the retirement of data that no longer is valid in terms of the original intended use of the data.

Limiting access of the data for the intended purpose only – CiG utilizes strict criteria surrounding access to data to ensure that both physical and technical access to the data is limited to staff members assigned for the implementation of the intended purpose of the data.

CiG also ensures to the best of its ability to safeguard the information through technological best practises for the unwarranted or malicious attempts to access the data.

When working with client data, CiG maintains technical, physical and administrative security measures designed to provide protection for data against loss, misuse, unauthorized access, disclosure and alteration.

Being Accountable – CiG is accountable to the public for our data practises and principles for information that is handled by CiG. Our privacy officer is Kevin Klein, Partner, Operation and Client Success and can be reached through the following coordinates:

Kevin Klein
Partner, Operations and Client Success
(416) 569-8404
Kevin.Klein@ConsumerIG.com

Changes to Our Privacy Policy
We reserve the right to change this privacy policy at any time. An effective date is referenced at the end of this policy. This privacy policy and the policies outlined herein are not intended to, nor do they create, any contractual or legal rights in or on behalf of any person or entity.

March 2021