Consumer Data Canada

Canada’s most robust, privacy-compliant, consumer data ecosystem.

Enhance your media effectiveness and campaign engagement with Canadian audience insights that power intelligentVIEW—and are also available through Snowflake for advanced analytics teams. 

Household Expenditure
Hobbies & Recreation
Furniture Expenditures

A ONE-OF-A-KIND CANADIAN CONSUMER DATA ECOSYSTEM

One platform with 30,000+ data variables.


intelligentVIEW is designed to deliver powerful, privacy-compliant insights, fully aligned with Canadian data privacy regulations—bringing the latest, actionable Canadian consumer and market data to businesses of all sizes.

With pre-built modules featuring data from Numeris, Statistics Canada, and the national census, intelligentVIEW ensures you stay ahead with quarterly updates and fresh projections, empowering smarter, data-driven decisions.

Accurately target 40 million Canadians across more than 16+ million households with precision.

Transparent, flexible monthly pricing plans for all organizations.

Complete access to the latest Canadian consumer and market data, capturing the constantly changing consumer landscape.

Push audiences directly to digital and direct media partners.

100% anonymized data built by CiG from Canada’s leading and trusted data sources.

Access key lifestyle and life stage trigger data, from newcomers and new to Canada, to households in the market for a new vehicle.

ACCESS THE LATEST DATA

Stay ahead with up-to-date Canadian consumer data.​

Our methodology delivers valuable data for targeting and understanding Canadian audiences, more frequently and with greater accuracy.

~800,000

residential six-digit postal codes

500x

more granular than FSA’s

100%

Canadian households

0

personally identifiable information (PII)

CONSUMER & MARKET INSIGHTS

Find all the insights you need to make informed decisions.

Consumer Insights

Demographics
Psychographics
Behavioural data
Brand preferences

Market Insights

Total Addressable Market (TAM)
Opportunity by target audience
Heat maps
Explore Insights Reports

Our Canadian data partners.

Numeris_logo_2colour_RGB
TransUnion_logo.svg
Statistics_Canada_logo.svg
Canada-Post-logo
Snowflake-Emblem
nlogic-logo

BUILT-IN DATA MODULES

Unlock actionable insights for your campaigns.

Select from our pre-built data modules to build your custom insights reports. Have your own data? No problem. Connect your data to pre-built reports, or we can work with you to develop custom modules.

Financial Behaviour

What is their net worth, where do they bank, or get their insurance from and how do they save.

Charitable Giving

What types of charities do they support. How much and how often do they give.

Automotive

How many cars are in the driveway. What brands and type of vehicles do they prefer. How are they financing.

Expenditures

From necessities to discretionary spend, where and how much does your audience spend in key categories.

Digital Media

From what social platforms they prefer to streaming subscriptions, understand digital media consumption and preferences.

Dining Out

Do they grab a quick bite at Tim’s or prefer to sit down at a quick service casual chain. How often do they eat at a restaurant.

Demographics

Household details, from family structure to ethnicity and income.

Lifestyle

Understand audience preferences. From sustainability to travel preferences.

Shopping Behaviour

How much do they spend on groceries compared to clothing. Where do they shop, how often, and what brands they prefer.

Traditional Media

What segments still subscribe to magazines, read a local newspaper, or prefer linear TV and radio.

Competitive Monitoring

Real-time media occurrence, creative and share of voice. Add competitor intelligence to your report themes.
Learn more

intelligentSEGMENTS

All Canadian households grouped into 94 distinct personas.
Learn more

PREMIUM DATA MODULES

Your competitive advantage in finding new customers.

Pre-mover

Enhance trigger-based programs with 100% privacy-compliant national address-level real estate listings, updated bi-weekly.
Pre-mover FAQs

Carrier Intelligence

Canada’s most comprehensive telecom market share data. Premium data to win in highly competitive Canadian telco market.
Read telco use case

“What I like about our ecosystem approach is that our multiple data sources cross-validate and improve each other, ensuring accuracy when integrated into our automated insights platform for ease of use.”

Selasi D. CiG Data Team

LEARN ABOUT DATA-DRIVEN MARKETING

Just getting started?

Gain invaluable insights on Canadian market and consumer data from the experts changing the landscape as we know it.

FAQ

If you don't see an answer to your question, you can send us an email from our contact form.
All FAQs

Yes! You can access all intelligentVIEW raw postal code data to power your own models, and dashboards. This data is available through Snowflake as an add-on to your intelligentVIEW subscription.

Data privacy in intelligentVIEW is maintained through strict adherence to Canadian privacy legislation. All data is anonymized to protect individual identities, and comprehensive documentation for all data sources is compiled and maintained. Additionally, intelligentVIEW ensures that all data partners comply with Canadian privacy standards and can work with you to meet any additional privacy requirements you may have.

Yes, proprietary segments, personas, and customer-based data are easily integrated for either building proprietary audiences through our audience builder technology or for reporting module templates.

New projections are made every quarter, ensuring that you have access to the latest consumer and market data. This frequent updating helps maintain the accuracy and relevance of the consumer insights provided by the platform.

intelligentVIEW handles data discrepancies by cross-validating data from multiple trusted sources. The platform integrates data into a unified ecosystem where statistical relationships between sources are exploited to maintain consistency and robustness. This approach minimizes data discrepancies and ensures that the data provided is reliable and accurate.

Yes! Our data is updated multiple times per year and our process to load data into the intelligentVIEW platform takes a few hours, not months. So, if you’re using intelligentVIEW data in your modeling or dashboards, it is the same data vintage in the intelligentVIEW platform.

We offer the following customization options:

Add your own segmentation or personas: Many customers have invested in creating custom personas. Since we don’t use intelligentSEGMENTS to project other data (like media behaviours), integrating your own segmentation is fast and inexpensive.

Profiling using your own data: intelligentVIEW is built on templated configuration files. This means that reporting on any data aggregated to postal code is easily accommodated and accessible only to your team.

Custom Audience Builder: Secure audience-building UI accommodates a view of your proprietary data to allow non-technical users the ability to quickly build custom audiences.