How intelligentVIEW empowers marketers to precisely target and reach their ideal audiences across multiple advertising channels, including Out of Home (OOH) and digital platforms.
In today’s complex advertising landscape, reaching the right audience across diverse media channels is a critical challenge. intelligentVIEW simplifies this process, enabling marketers to build addressable audiences with geographic precision and target those audiences consistently across multiple platforms.
From Audience Insights to Omnichannel Action
intelligentVIEW goes beyond traditional insights, bridging the gap between data-driven strategy and media activation. By leveraging a common identifier—such as the six-digit postal code—marketers can activate the same audience across digital, direct mail, OOH, and broadcast channels. This seamless integration helps ensure your message reaches your ideal customers, no matter where they are.
Precision OOH Targeting and Retargeting
One of the most exciting applications of intelligentVIEW’s capabilities is in Out of Home (OOH) advertising. Traditionally, OOH has been challenging to target and measure effectively. intelligentVIEW changes this by using data captured in view sheds (the areas where OOH assets are visible) to match audience exposure back to their home postal codes.
This alignment ensures that OOH placements are not only visible but also relevant to the advertiser’s target audience. After the OOH campaign is live, intelligentVIEW enables digital retargeting of individuals who pass through these view sheds. This means you can extend the reach of your OOH campaigns and maintain engagement with your audience through digital and direct mail touchpoints.
Consistent Targeting for Omnichannel Success
With intelligentVIEW, marketers can confidently deliver consistent, tailored messaging across all channels. Whether targeting via digital platforms like Meta, TikTok, or Google, or executing direct mail and OOH campaigns, the platform ensures alignment with your audience strategy.
By facilitating precise targeting and enabling retargeting capabilities, intelligentVIEW helps marketers not only optimize campaign efficiency but also lay the groundwork for more sophisticated approaches like media mix modeling and multichannel attribution.
The result? A more cohesive, impactful omnichannel campaign that maximizes ROI and drives meaningful engagement at every touchpoint.
