Fragmented media and rising costs create unprecedented challenges for today’s marketers. To overcome these obstacles, brands must leverage smarter, data-driven strategies to effectively identify and engage their next best customers. At CiG, we believe that smarter decisions come not from just adding more data sources, testing more channels, or adding more tech—too often, this just […]
How we are enhancing and transforming the Canadian data development and licensing model.
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CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.
Enhance your marketing with intelligentVIEW’s latest powerful feature.
How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.
How intelligentVIEW enables users to precisely target and reach the same addressable audiences across a multitude of advertising channels.
How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.
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