Omnichannel Media Activation

Activate exactly the same audience across all channels.

Push the exact same audience to Meta, Google, The TradeDesk, TikTok, direct mail, and more—all from a single platform.

Access detailed TV, radio, and other media channel insights to deliver consistent, tailored messages to the right audience, every time

Digital Activation
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Omnichannel Media Activation

Push your audiences to all of the platforms that matter.

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WHY INTELLIGENTVIEW?

Reach 100% Canadian households.

With coverage of 100% of addressable Canadian households—and digital reach across 93% of them—intelligentVIEW’s data ecosystem delivers the reach you need. 

Our extensive data ecosystem provides accuracy and scale, enabling precise targeting of broad markets and specific audience segments.

Learn why intelligentVIEW is Canada’s leading data ecosystem 

Simple steps to activate privacy-compliant campaigns

How media activation works in intelligentVIEW.

Build Your Audience

Build and refine your audiences from data ecosystem based on intelligentVIEW's targeting techniques, from identifying lookalikes to geo-fencing locations.
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Realtime Audience Counts

Available audience counts are dynamically adjusted as you build and refine your audience through our Insights Reports. The Opportunity Dashboard identifies where your greatest opportunity exists.
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Household as Identifier

Our platform uses the postal code as a common persistent privacy-compliant identifier to connect audiences to households. The postal code offers a more granular level of targeting precision and greater addressability across all media channels.
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Connect Households to Digital

IntelligentVIEW bridges the gap between physical households and digital audiences by using mobile device marketing identifiers (MAIDs, IFAs, or IDFAs). These IDs are aligned with rooftop coordinates and household addresses and aggregated at the postal code level, ensuring both privacy and precision.

Push Your Audience to Media Vendors

Once your audience is built and digitized, intelligentVIEW makes it easy to activate your campaign across the industry’s leading platforms with just a few clicks - Meta, Google DV360, Canada Post (PCT* and Neighbourhood mail EST), TikTok, The TradeDesk, and more.

“Our goal is to help you, and your agency partners improve media efficiency with insights, precision targeting, and the ability to reach your target audience across all media platforms. We enable you to run truly effective omnichannel marketing and retargeting campaigns. We don’t sell media or charge extra CPM fees, so your entire media budget stays focused on reaching your audience, without any hidden costs.”

Tim Leys, CEO at Consumer Intelligence Group Inc.

Trusted by top Canadian brands to reach audiences from doorstep to digital.

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GAME CHANGER FOR MEDIA EFFECTIVENESS

Target the same audience across all media.

Despite all of the buzz around omnichannel marketing, most marketing teams have struggled to make true omnichannel campaigns a reality.

Why? Even with cookies and identity graphs, your initial reach is mostly limited to the programmatic world and dependent on each media platform’s optimization algorithms. Retargeting may boost frequency, but it remains restricted to digital channels.

Real omnichannel is about reaching the same person cross-platform, from doorstep to digital. With intelligentVIEW, you can do just that.

Explore Omnichannel Marketing

LEARN ABOUT MEDIA ACTIVATION

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Gain invaluable insights on omnichannel marketing from the experts changing the landscape as we know it.

FAQ

If you don't see an answer to your question, you can send us an email from our contact form.

The key benefit is that, from the start, you're creating a comprehensive prospecting database that targets high-value prospects across all Canadian households. This approach allows you to focus your efforts and budget on the most valuable prospects while tracking your success against them. Additionally, you're building a long-term prospecting asset that can be leveraged across all marketing channels, both online and offline.

We typically see a digital match rate that approximates the number of households where devices reside. Platform match rates are optimized for ID match and activity factors. If some IDs match but do not meet the platform activity criteria, they will not show up in your estimated audience size.

For example, if you have a million devices in your digital audience size, representing 500,000 households, you can expect to get an estimated audience size of around 500,000-600,000.

intelligentVIEW, with 42 million IDs, has digital addressability for over 93% of Canada’s nearly 17 million households across ~780,000 residential six-digit postal codes.

intelligentVIEW enables digital media activation to a variety of digital platforms:

  • Meta: Connect audiences directly for targeted advertising campaigns on Facebook and Instagram.
  • TikTok: Push audiences for precision targeting on TikTok’s ad platform.
  • Google: Export audiences for programmatic and search ad campaigns.
  • The Trade Desk: Activate audiences across a wide range of programmatic channels.
  • DV360 (Display & Video 360): Target audiences on Google’s programmatic video and display network.

No, intelligentVIEW is a targeting platform with media activation. We’re not a media vendor. Whether you work with a media agency or have in-house media buying capabilities, you'll continue purchasing media the same way you always have. Our platform helps you identify and create custom audiences, which you can then target consistently across various platforms.

No, there is no incremental cost to use intelligentVIEW to push audiences to media platforms.