Hear what makes CiG’s data ecosystem unique
In today’s fast-paced marketing environment, data plays a crucial role in decision-making. For Canadian organizations, having reliable and up-to-date consumer and market data is essential to stay competitive. At CiG, we’ve reimagined the way data is developed, delivered, and utilized through our unique data ecosystem, offering frequent updates and improved accuracy.
We spoke with Selasi Dorkenoo, a member of our data team, to explore how CiG’s approach is driving innovation in Canadian marketing. With expertise in Geographic and Spatial Analysis, Selasi brings valuable insights into how CiG’s data ecosystem is built to meet the evolving needs of marketers.
What Makes CiG’s Data Methodology Unique?
Our methodology is centered around a dynamic data ecosystem. We combine multiple data sources into a single framework, where each source enhances the accuracy and relevance of the others. This interconnected system allows us to apply advanced statistical and spatial methods to project data with greater precision
Unlike traditional data providers that operate in silos, our ecosystem approach ensures all data sources work together, providing consistent and actionable insights. This process allows us to deliver quarterly updates to intelligentVIEW, giving our clients access to the latest data for their campaigns.
How Does CiG Compare to Traditional Data Providers?
Most data providers offer standalone products that address a single need, often requiring additional services to interpret the data. This can limit the data’s usability and increase costs.
At CiG, we take a different approach. Our ecosystem allows for:
Integrated insights: Data sources reinforce each other, providing a comprehensive view.
Ease of use: Automated reports and insights reduce the need for complex analysis.
Seamless activation: Data is ready to be used across platforms like Canada Post, Facebook, TTD, and Google DV360.
The Importance of Frequent Data Updates
In a rapidly changing market, outdated data can lead to missed opportunities. Many providers update their data annually, which can result in insights that are already outdated by the time they’re available.
We update our data quarterly, allowing our clients to:
- Respond quickly to shifts in consumer behaviour.
- Reduce the time lag between data collection and actionable insights.
- Enhance campaign performance with the most current information.
How Does This Benefit Marketers?
Frequent updates and an integrated ecosystem help marketers:
Identify and understand their audience with greater accuracy.
Plan and execute campaigns across channels using consistent, privacy-compliant data.
Optimize their marketing strategies based on the latest insights, improving efficiency and outcomes.
Why intelligentVIEW Stands Out
intelligentVIEW provides more than just data—it delivers actionable insights. With access to over 30,000 attributes, marketers can easily profile, segment, and target their audiences. The platform supports seamless integration across digital, direct mail, and traditional channels, enabling more cohesive and effective campaigns.
Supporting Marketers in a Changing Landscape
As privacy regulations tighten and consumer behaviors evolve, having access to accurate, up-to-date data is more important than ever. CiG’s data ecosystem and intelligentVIEW platform provide the tools marketers need to navigate these challenges and make informed decisions.
For those looking to streamline their approach to audience insights and targeting, CiG offers a robust solution to support your marketing goals.