Audience Intelligence Platform

Harness real-time, adaptive insights with intelligentVIEW Insights Reports to drive smarter, data-powered decisions.

Get instant, data-driven insights with dynamic reports that adjust as you refine your target audience. Featuring an Opportunity Dashboard and real-time audience counts, intelligentVIEW empowers you to make smarter, faster decisions that drive results.
Report Summary
Opportunity
Audience Counts
Digital Social
Digital Activation

Data-driven marketing at your fingertips

Profile, compare, and map target audiences across essential data themes compiled from 30,000+ data attributes.

Demographics

Household details, from family structure to ethnicity and income.

Expenditures

From necessities to discretionary spending, where and how much does your audience spend in key categories?

Lifestyle

Understand audience preferences from sustainability to travel preferences.

Financial Behaviour

What is their net worth? Where do they bank? Where do they get their insurance? And how do they save?

Charitable Giving

What types of charities have they recently supported? How much and how often do they give?

Shopping Behaviour

How much do they spend on groceries compared to clothing? Where do they shop, how often, and what brands do they prefer?

Automotive

How many cars are in the driveway? What brands and types of vehicles do they prefer? How are they financing?

Digital Media

From what social platforms they prefer to streaming subscriptions, understand digital media consumption and preferences.

Dining Out

Do they grab a quick bite at Tim’s, or do they prefer to sit down at a quick service casual chain? How often do they eat at a restaurant?

Traditional Media

What segments subscribe to magazines, read a local newspaper, or prefer linear TV and radio?

intelligentSEGMENTS

All Canadian households are grouped into 94 distinct personas.
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Competitive Monitoring

Real-time media occurrence, creativity and share of voice. Add competitor intelligence to your report themes.
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DYNAMIC OPPORTUNITY DASHBOARD

No more guesswork. Actual household and digital counts.

Use the Opportunity Dashboard to instantly see which intelligentSEGMENTS represent your immediate opportunity in a market and where to potentially scale back.

The audience refinement tool lets you build and filter audiences based on opportunity, markets, and segments.

Your entire insights report covering media consumption, demographics and preferred brands updates dynamically in real-time as you refine your audience.

intelligentVIEW MAPPING

Mapping opportunity.

Identify your most significant opportunity clusters with heat maps that zoom down to the household level.

intelligentVIEW’s Google Maps integration, complete with Satellite and Streetview, gives you a familiar, powerful way to visualize consumer and market data exactly where it matters, bringing precision and clarity to your targeting strategy.

COMPARISON REPORTS

Compare customers, stores, and markets.

With intelligentVIEW, you can quickly compare audience profiles side by side across stores, markets, or trade areas.

In minutes, identify lookalike market opportunities, and underperforming locations, and group similar profiles to enhance your audience segmentation.

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INSIGHTS FOR EVERYONE

Get everyone marketing from the same playbook.

intelligentVIEW not only drives marketing success, but it is also a catalyst for internal collaboration and the breaking down of silos.

Shareable Reports

All audience insight reports can be shared and managed by users.

Collaborate with Agency Partners.

Allocate seats to your agency and media partners.

Why intelligentVIEW

Canada's largest omnichannel prospecting platform.

intelligentVIEW is proudly one-of-its-kind—the only audience insights platform in Canada that seamlessly combines audience intelligence data, insights, and media activation, covering 100% of Canadian households.

Build and refine your ideal target audience, then activate campaigns directly from the audience intelligence platform.

intelligentVIEW is Canada’s ultimate prospecting database—fully actionable across every media channel.

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