Picture this: You’re standing in a crowded Tim Hortons during morning rush hour in downtown Toronto. Around you, a construction worker orders a double-double and a Boston cream donut, a Bay Street executive grabs a dark roast and breakfast wrap, while a university student picks up an iced coffee and an everything bagel with cream […]
The difference between a successful campaign and wasted media spend often comes down to one fundamental question: How well do you really know your audience? Market segmentation has long been a cornerstone of effective marketing strategy. Yet despite its importance, many Canadian marketers continue to rely on broad assumptions and generalized targeting that fail to […]
Marketing teams that consistently outperform their competitors aren’t just working harder—they’re targeting smarter. They’ve discovered that the difference between wasted ad spend and remarkable ROI comes down to understanding exactly who their prospects are and targeting them precisely. This shift—from hoping your message reaches and resonates with the right people to knowing it will—doesn’t happen […]
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
As our national holiday approaches, it’s an ideal time to appreciate and learn more about Canada’s diverse population from coast to coast, from the behaviours we share to what makes us distinct, all 40 million of us.
Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.
How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.