Fragmented media and rising costs create unprecedented challenges for today’s marketers. To overcome these obstacles, brands must leverage smarter, data-driven strategies to effectively identify and engage their next best customers. At CiG, we believe that smarter decisions come not from just adding more data sources, testing more channels, or adding more tech—too often, this just […]
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. This assumption leads many to believe they are achieving the highest level of geographic ad targeting precision when, in fact, they are not. In reality, these platforms typically use Forward Sortation Areas (FSAs), which represent […]
Leverage direct mail to reach audiences with precision, scale, and impact.
How we are enhancing and transforming the Canadian data development and licensing model.
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
Why audience insights and media activation tools top the list of priorities for marketers in 2024.
CiG rolls out a new quarterly data update methodology that delivers more insights than ever.