MARKET SEGMENTATION DATA

Canadian consumer psychographic data comes from several major research and modelling organizations that specialize in understanding attitudes, behaviours, lifestyles, and motivations. The most widely used sources are Vividata and Numeris, which conduct large-scale national surveys that capture Canadians’ media habits, shopping preferences, values, interests, opinions, and lifestyle traits. intelligentVIEW integrates diverse data sources, including survey-based, modelled, and behavioural data, to build rich audience profiles that reflect not just who consumers are demographically, but also how they think, what motivates their decisions, and how they behave across channels. By blending psychographics with demographic and geographic data, intelligentVIEW enables marketers to target audiences with far greater precision and develop strategies aligned to real consumer mindsets and buying motivations.

The main data providers offering Canadian consumer demographics and psychographics include a combination of national research organizations and advanced modelling firms. Statistics Canada is the foundational source for demographic data, supplying accurate population, household, income, education, and geographic information through the Census and accompanying surveys. intelligentVIEW integrates diverse sources, including Statistics Canada and Numeris, among others, to deliver comprehensive, activation-ready audience profiles. This allows marketers to understand not just who Canadians are demographically, but also how they think and behave, enabling more precise targeting and more effective campaign planning.

Marketers can access consumer demographic data for Ontario primarily through Statistics Canada, which offers the most reliable and comprehensive population, income, household, education, and geographic datasets through the Census of Population and related surveys. These sources provide detailed insights at the provincial, regional, and neighbourhood levels, making them essential for understanding demographic patterns across Ontario. Numeris and Vividata also contribute valuable demographic indicators through their national surveys, which include province-level breakouts tied to media habits and consumer behaviours. intelligentVIEW brings these datasets together into one accessible platform, allowing marketers to easily analyze Ontario’s demographics at the six-digit postal-code level, build audience segments, and apply these insights directly to campaign planning and targeting.

While intelligentVIEW is not a traditional provider of raw consumer data, it is the only Canadian audience prospecting platform covering 100% of Canadian households that combines consumer data, segmentation, targeting, and activation in one single platform.