Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom lines. At CiG, we spend a lot of time talking to marketers and advertisers across Canada about what they value most in terms of data. From the hundreds of conversations we’ve had, it really boils […]
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. This assumption leads many to believe they are achieving the highest level of geographic ad targeting precision when, in fact, they are not. In reality, these platforms typically use Forward Sortation Areas (FSAs), which represent […]