CiG Insights Blog
Welcome to our journal. Here you can find the latest company news and business articles.
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How Marketers Can Optimize Direct Mail for Omnichannel Success in 2025
November 12, 2024
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Wellness
There Are Now 40 Million Canadians: See the Top Segments
As our national holiday approaches, it’s an ideal time to appreciate and learn more about Canada’s diverse population from coast to coast, from the behaviours we share to what makes us distinct, all 40 million of us.
Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
Why Geographic Targeting Matters for Digital Advertising in 2025
IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.
CiG Launches Latest Audience Builder Tool with Dealertrack Data
Enhance your marketing with intelligentVIEW’s latest powerful feature.
Segmentation Solutions
How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.
Reaching Addressable Audiences Across Omnichannel Campaigns
How intelligentVIEW enables users to precisely target and reach the same addressable audiences across a multitude of advertising channels.
Building Maximum Addressable Audiences
How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.
Shopper Data is Driving Profits for Retailers
Tap into the revenue potential of your shopper data to drive profits. One insights platform to drive marketing ROI.
Winning in the Canadian Telecom Industry
intelligentVIEW exclusively offers data modules and technologies that identify both network and customer opportunities for telcos in Canada.
Insights to Keep Your Marketing Strategy on Track
intelligentVIEW’s actionable insights can target customers and prospects with scalable precision in the lucrative wellness industry.