Canadian marketers have a multi-billion-dollar problem: Around ⅓ to ¼ of Canadian media spend is wasted. That works out to about $4 billion of wasted media spend each year. Too many campaigns waste precious dollars targeting the wrong audiences with disjointed efforts across digital, direct, and other channels. Though data-driven marketing is the clear solution, […]
Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom lines. At CiG, we spend a lot of time talking to marketers and advertisers across Canada about what they value most in terms of data. From the hundreds of conversations we’ve had, it really boils […]
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.
Top 10 Reasons to explore cloud-based data marketplaces and how they offer significant opportunities for Canadian marketers.