Insights Blog - Consumer Intelligence Group

The Ins and Outs of Canadian Data-Driven Marketing in 2025

Canadian marketers have a multi-billion-dollar problem: Around ⅓ to ¼ of Canadian media spend is wasted. That works out to […]

What Makes CiG’s Data Methodology One-of-a-Kind? (Q&A with CiG’s CEO, Tim Leys)

Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom […]

All Posts Building Audiences

A Smarter Approach to Audience Prospecting in Canada: Using the Household as a Key Identifier

Fragmented media and rising costs create unprecedented challenges for today’s marketers. To overcome these obstacles, brands must leverage smarter, data-driven […]

All Posts Geographic Targeting intelligentVIEW Omnichannel Marketing

How Targeting with intelligentVIEW is Different (& Improves) What Is Available in Digital Platforms

A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. […]

All Posts Omnichannel Marketing

How Marketers Can Optimize Direct Mail for Omnichannel Success in 2025

Leverage direct mail to reach audiences with precision, scale, and impact.

All Posts Building Audiences Data

Driving Innovation with CiG’s Unique Data Ecosystem

How we are enhancing and transforming the Canadian data development and licensing model.

All Posts Case Studies Direct Mail Insights Reports Media Activation Omnichannel Marketing Targeting Audiences

Success Story: 6% Increase in Sales for Papa John’s

Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.