CiG Insights Blog
Welcome to our journal. Here you can find the latest company news and business articles.
Popular Posts
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How Marketers Can Optimize Direct Mail for Omnichannel Success in 2025
November 12, 2024 -
Driving Innovation with CiG’s Unique Data Ecosystem
October 17, 2024
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How Targeting with intelligentVIEW is Different (& Improves) What Is Available in Digital Platforms
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. This assumption leads many to believe they are achieving the highest level of geographic ad targeting precision when, in fact, they are not. In reality, these platforms typically use Forward Sortation Areas (FSAs), which represent […]
How Marketers Can Optimize Direct Mail for Omnichannel Success in 2025
Leverage direct mail to reach audiences with precision, scale, and impact.
Driving Innovation with CiG’s Unique Data Ecosystem
How we are enhancing and transforming the Canadian data development and licensing model.
70% of Donors Only Give Once: How Insights Help NFPs Retain and Recruit Donors
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
Facebook Campaign Case Study
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
Canadian Targeting Solutions for Tight Media Budgets
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
How to Select the Right Audience Insights Platform: intelligentVIEW vs Competitors
Why audience insights and media activation tools top the list of priorities for marketers in 2024.
Want Insights into New Canadians? Here’s Why You Need the Latest Data
CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
There Are Now 40 Million Canadians: See the Top Segments
As our national holiday approaches, it’s an ideal time to appreciate and learn more about Canada’s diverse population from coast to coast, from the behaviours we share to what makes us distinct, all 40 million of us.