CiG Insights Blog
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The Ins and Outs of Canadian Data-Driven Marketing in 2025
Canadian marketers have a multi-billion-dollar problem: Around ⅓ to ¼ of Canadian media spend is wasted. That works out to about $4 billion of wasted media spend each year. Too many campaigns waste precious dollars targeting the wrong audiences with disjointed efforts across digital, direct, and other channels. Though data-driven marketing is the clear solution, […]
What Makes CiG’s Data Methodology One-of-a-Kind? (Q&A with CiG’s CEO, Tim Leys)
Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom lines. At CiG, we spend a lot of time talking to marketers and advertisers across Canada about what they value most in terms of data. From the hundreds of conversations we’ve had, it really boils […]
A Smarter Approach to Audience Prospecting in Canada: Using the Household as a Key Identifier
Fragmented media and rising costs create unprecedented challenges for today’s marketers. To overcome these obstacles, brands must leverage smarter, data-driven strategies to effectively identify and engage their next best customers. At CiG, we believe that smarter decisions come not from just adding more data sources, testing more channels, or adding more tech—too often, this just […]
How Targeting with intelligentVIEW is Different (& Improves) What Is Available in Digital Platforms
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. This assumption leads many to believe they are achieving the highest level of geographic ad targeting precision when, in fact, they are not. In reality, these platforms typically use Forward Sortation Areas (FSAs), which represent […]
How Marketers Can Optimize Direct Mail for Omnichannel Success in 2025
Leverage direct mail to reach audiences with precision, scale, and impact.
Driving Innovation with CiG’s Unique Data Ecosystem
How we are enhancing and transforming the Canadian data development and licensing model.
70% of Donors Only Give Once: How Insights Help NFPs Retain and Recruit Donors
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
Facebook Campaign Case Study
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
Canadian Targeting Solutions for Tight Media Budgets
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.