CiG Insights Blog
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CIG Insights Blog
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All Posts (42)
Building Audiences (12)
Case Studies (10)
Data (15)
Data Marketing (2)
Digital Media (5)
Direct Mail (4)
Geographic Targeting (2)
Insights Reports (10)
intelligentVIEW (2)
Media Activation (7)
NFP Planning (2)
Omnichannel Marketing (8)
Segmentation (10)
Targeting Audiences (19)
Trigger Marketing (4)
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The Importance of Market Segmentation (& How Canadian Marketers Can Do It More Effectively)
The difference between a successful campaign and wasted media spend often comes down to one fundamental question: How well do […]
What Is Addressable vs Non-Addressable Media? (& How to Make Non-Addressable Media More Effective)
Picture this: You’re sitting in your post-campaign review meeting, staring at results that tell a familiar story. Your digital channels […]
Is Direct Mail Marketing Effective in 2025? New Data on Canada’s Most Underrated Acquisition Channel
“We’ve doubled our digital ad spend, but our customer acquisition costs keep rising.” Sound familiar? You’re not alone. Across Canada, […]
Beyond Siloed Channels: The Measurable Omnichannel Marketing Benefits for Canadian Brands
As a Canadian marketer, you’ve likely heard the term “omnichannel marketing” countless times. Your team has probably even implemented what […]
A Canadian Perspective on Digital Ad Spend Waste
In his latest LinkedIn post, Kevin Goodwin, VP of Strategy at New Engen, highlights a major issue in digital advertising—brands […]
Canadian Advertisers: It’s Time to Buy Canadian Media
Arlene Dickinson and many other prominent Canadians are calling on Canadians to buy Canadian consumer goods—because supporting homegrown businesses is […]
Market Segmentation Data 101: What Is It, Types, Use Cases, Examples & More
Marketing teams that consistently outperform their competitors aren’t just working harder—they’re targeting smarter. They’ve discovered that the difference between wasted […]
The Ins and Outs of Canadian Data-Driven Marketing in 2025
Canadian marketers have a multi-billion-dollar problem: Around ⅓ to ¼ of Canadian media spend is wasted. That works out to […]
What Makes CiG’s Data Methodology One-of-a-Kind? (Q&A with CiG’s CEO, Tim Leys)
Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom […]
A Smarter Approach to Audience Prospecting in Canada: Using the Household as a Key Identifier
Fragmented media and rising costs create unprecedented challenges for today’s marketers. To overcome these obstacles, brands must leverage smarter, data-driven […]