Drive Smarter Automotive Campaigns with Dealertrack Audience Builder
Unlock Real Vehicle Sales Data for Precision Marketing
For automotive marketers and agencies, data-driven decisions are critical in an increasingly competitive landscape. Introducing the Dealertrack Audience Builder in intelligentVIEW—an advanced tool powered by 29 million Canadian automotive sales transactions. This privacy-compliant, anonymized data provides a goldmine of insights to build, profile, and target audiences with unmatched precision.
With 300,000 to 500,000 new transactions added monthly, your campaigns will always leverage the latest market data. Activate your audiences across digital and offline media channels directly through intelligentVIEW, streamlining your entire campaign process.
What the Dealertrack Audience Builder Offers:
- Vehicle Data: Make, model, edition year
- Transaction Type: Purchase, lease, finance
- Customer Demographics
- Dealership Information
- Lease Expiration
- And more, all designed to enhance campaign efficiency and ROI
Why Automotive Marketers Need This Tool
Automotive ad spending will continue upward, with digital channels leading the charge. The Dealertrack Audience Builder provides the competitive edge needed to:
- Enhance targeting accuracy
- Refine creative strategies
- Maximize media spend efficiency
Whether you’re promoting a new car model, targeting lease renewals, or running conquest campaigns, this tool gives you the data and insights to outpace the competition.
4 Ways Dealertrack Can Revolutionize Your Campaigns
Trigger-Based Marketing
Leverage life events like vehicle purchases or lease expirations to deliver timely, relevant offers. Whether you’re marketing extended warranties, insurance, or accessories, Dealertrack helps you seize key moments of opportunity.
Customer Profiling
Understand your customers’ preferences and behaviours in detail—whether in urban centres like Toronto or smaller markets like Fredericton. Use these insights to tailor messaging and increase engagement.
Lookalike Targeting
Expand your reach by identifying high potential prospects who mirror your best customers. Use lookalike targeting to confidently build campaigns in new regions, from the Prairies to the Maritimes.
Competitive Intelligence
Gain critical insights into your competitors’ customer bases. Whether you’re targeting electric vehicle buyers or luxury SUV owners, use this data to inform switch programs and conquest strategies.
Ready to Elevate Your Automotive Campaigns?
The Dealertrack Audience Builder is available as an add-on to your intelligentVIEW subscription. Contact us today to integrate this powerful tool into your marketing arsenal and drive measurable results.
Want to see the Dealertrack data in action? Book a 30 minute demo.