CiG Insights Blog
Welcome to our journal. Here you can find the latest company news and business articles.
CIG Insights Blog
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All Posts (40)
Building Audiences (12)
Case Studies (8)
Data (12)
Data Marketing (1)
Digital Media (5)
Direct Mail (4)
Geographic Targeting (2)
Insights Reports (10)
intelligentVIEW (2)
Media Activation (7)
NFP Planning (1)
Omnichannel Marketing (8)
Segmentation (10)
Targeting Audiences (19)
Trigger Marketing (4)
See intelligentVIEW in action
Get an intelligentVIEW Sample Insights Report and explore a real-world example of how you can get:
Driving Innovation with CiG’s Unique Data Ecosystem
How we are enhancing and transforming the Canadian data development and licensing model.
70% of Donors Only Give Once: How Insights Help NFPs Retain and Recruit Donors
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
Facebook Campaign Case Study
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
Canadian Targeting Solutions for Tight Media Budgets
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
How to Select the Right Audience Insights Platform: intelligentVIEW vs Competitors
Why audience insights and media activation tools top the list of priorities for marketers in 2024.
Want Insights into New Canadians? Here’s Why You Need the Latest Data
CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
There Are Now 40 Million Canadians: See the Top Segments
As our national holiday approaches, it’s an ideal time to appreciate and learn more about Canada’s diverse population from coast to coast, from the behaviours we share to what makes us distinct, all 40 million of us.
Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
Why Geographic Targeting Matters for Digital Advertising in 2025
IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.