CiG Insights Blog
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Owl, Chickadee, and Chirp Magazines (Bayard Canada)
September 24, 2025 -
MS Canada Case Study
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Targeting Audiences (19)
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Owl, Chickadee, and Chirp Magazines (Bayard Canada)
Challenge Bayard’s primary acquisition channel, direct mail, was becoming increasingly expensive. Traditional list rental options were shrinking or restricted due […]
MS Canada Case Study
MS Canada, a national nonprofit organization working with researchers, donors, partners, volunteers, and people living with MS to bring about […]
Direct Mail vs Digital Marketing: Why Canadian Marketers Shouldn’t Choose
It sounds like a simple question: direct mail or digital? Marketers across Canada have heard it in planning meetings, strategy […]
Powering Top-Line Growth: Why Acquisition Must Be Your Priority Right Now
In today’s economic climate, marketers and growth leaders face a tricky balancing act. While cost control and retention are critical, […]
Geotargeting vs Geofencing Explained (+ Benefits for Canadian Marketers)
Looking to put your brand on the map, literally? For Canadian marketers trying to reach people in specific places, two […]
How Not-for-Profit Marketers Must Pivot to Find Their Next Best Donors in 2025 and Beyond
For the past 30+ years, many not-for-profit organizations have relied on a donor acquisition model built almost entirely on rented […]
Elbows Up: A Canadian Perspective on Digital Identity and Trust
As Canadians, we’re known for being polite, but we’re also principled. We believe in fairness, boundaries, and in protecting what […]
Omnichannel Marketing vs Multichannel Marketing (& Why Many Marketers Incorrectly Assume Their Campaigns Are Omnichannel)
“We’re using the same audience demographics across Facebook, Google, and our direct mail, so we’re doing omnichannel marketing.” Does this […]
Trigger Marketing: What Is It & How Can It Help You Identify and Target Your Next Best Customers?
What if you could reach customers at the exact moment they’re ready to buy instead of hoping that someday, maybe, […]
Target Market vs Customer Segment: Demystifying the Differences Behind Precision Marketing Terms
Picture this: You’re standing in a crowded Tim Hortons during morning rush hour in downtown Toronto. Around you, a construction […]