CIG Insights Blog

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All PostsBuilding Audiences

A Smarter Approach to Audience Prospecting in Canada: Using the Household as a Key Identifier

Fragmented media and rising costs create unprecedented challenges for today’s marketers. To overcome these obstacles, brands must leverage smarter, data-driven […]

All PostsBuilding AudiencesData

Driving Innovation with CiG’s Unique Data Ecosystem

How we are enhancing and transforming the Canadian data development and licensing model.

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How to Select the Right Audience Insights Platform: intelligentVIEW vs Competitors

Why audience insights and media activation tools top the list of priorities for marketers in 2024.

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Want Insights into New Canadians? Here’s Why You Need the Latest Data

CiG rolls out a new quarterly data update methodology that delivers more insights than ever.

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Partner Insights: BritOn Solutions Group

One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.

Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.

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Why Geographic Targeting Matters for Digital Advertising in 2025

IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.

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CiG Launches Latest Audience Builder Tool with Dealertrack Data

Enhance your marketing with intelligentVIEW’s latest powerful feature.

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Segmentation Solutions

How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.

All PostsBuilding AudiencesDataMedia Activation

Reaching Addressable Audiences Across Omnichannel Campaigns

How intelligentVIEW enables users to precisely target and reach the same addressable audiences across a multitude of advertising channels.

All PostsBuilding AudiencesDataSegmentationTargeting Audiences

Building Maximum Addressable Audiences

How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.

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