Why Marketers Are Prioritizing Audience Insights and Media Activation Tools in 2024
Over the past few months, a clear trend has emerged in our conversations with marketers—from telecom giants seeking competitive intelligence to not-for-profits searching for new lookalike audiences. A common theme has surfaced: urgency.
“We need something that bridges the real-time gap between insights and campaigns. Budgets are flat, and conversion rates are slipping.”
The solution? A platform that delivers actionable audience insights and seamless media activation. Enter intelligentVIEW, the ultimate tool to drive marketing success in 2024.
We know time is of the essence, so here’s a quick guide to the two questions marketers ask us most when evaluating audience insights platforms:
What should I look for in an insights and media activation platform?
How does intelligentVIEW compare to the competition?
What to Look for in an Insights and Media Activation Platform
Access to Actionable Privacy-Compliant Data
Your platform must provide up-to-date, privacy-compliant data that fuels your campaigns. Here’s what to prioritize:
- Integration of diverse data sources for a comprehensive view.
- Regular updates to ensure accuracy and relevance.
- Privacy-compliant processes with anonymized data for risk-free targeting.
- Future-proofed common identifiers like postal codes for consistent targeting.
- Automated Workflows for Faster Insights
- Speed matters.
A top platform delivers instant, actionable insights through automation.
- Automated audience insights and reports.
- Tools to profile, compare, and map target audiences.
- Built-in segmentation systems for granular targeting.
Seamless Media Activation
Insights alone aren’t enough. Your platform should connect directly with media partners to target the exact audience across channels:
- 100% Canadian household coverage for maximum reach.
- Direct exports to digital, social, programmatic, and direct mail platforms.
- Omnichannel precision, linking digital and offline campaigns.
How Does intelligentVIEW Compare to Competitors?
Here’s the reality: there’s no other platform like intelligentVIEW in Canada. However, if you’re familiar with traditional providers, let’s break down why intelligentVIEW outshines them
Enhanced Data with Regular Updates
While most competitors rely on annual data updates, intelligentVIEW offers quarterly projections across 30,000+ data attributes. This ensures you’re always working with the most current insights.
- Coverage of every six-digit postal code in Canada.
- Access through a single, cloud-based platform.
- Advanced analytics for audience understanding
- Unlike competitors whose reports reflect siloed data products, intelligentVIEW provides a holistic view by connecting a robust data ecosystem.
- Pre-built, customizable reports with actionable insights.
- Comprehensive mapping tools, including Google Maps and Streetview.
- Dynamic audience builder tools from trusted data sources like Numeris and Dealertrack.
Media Activation Sets Us Apart.
Competitors often fall short on media activation, requiring manual audience rebuilding within media platforms. intelligentVIEW bridges this gap by enabling direct audience deployment across:
- Digital platforms like Meta, TikTok, Google DV360, and The Trade Desk.
- Direct mail campaigns via Canada Post PCT and Carrier Walks.
- Omnichannel programs use postal codes as common IDs for precise targeting.
Transparent Pricing
At CiG, we believe in simple, flexible pricing with no hidden fees. Whether you’re a small team or a large agency, we offer plans tailored to your needs:
Short-term subscriptions for peak periods.
Annual plans with discounts.
Multi-user access for seamless collaboration across teams and agencies.
Gain the Competitive Edge with intelligentVIEW
intelligentVIEW is designed to revolutionize the Canadian insights and media activation landscape. With powerful data, real-time insights, and seamless omnichannel targeting, it’s the tool marketers need to stay ahead.
Ready to see intelligentVIEW in action?
Request a demo today and discover how we can transform your marketing strategy.