Drive Superior Facebook Campaign Performance with intelligentVIEW
Campaign Success Highlights:
- 600% Increase in CTR
- 28% Landing Page Conversion Rate
The Challenge:
A leading Canadian home improvement brand was struggling with declining performance in digital campaigns aimed at movers and new homeowners. They needed a more precise way to target high-intent audiences during a critical purchasing window for products like paint and door locks.
The Solution:
By leveraging CiG’s intelligentVIEW platform, they transformed their approach to audience targeting and campaign activation, achieving unprecedented results.
How intelligentVIEW Elevated Campaign Performance
Targeting Pre-Mover Audiences with Precision
Using CiG’s Pre-Mover Data, the brand identified high-intent homeowners who were actively listing or recently sold their properties. With semi-monthly updates, the dataset ensured fresh, actionable leads, focusing on the ideal “window of opportunity” for upgrades.
Inform Creative and Messaging
17 pre-built profile reports visualized key audience characteristics. Insights revealed purchasing behaviours, media consumption, and lifestyle preferences. Pre-mover audiences were further segmented using intelligentSEGMENTS, CiG’s proprietary system with 94 distinct personas.
Geographically Accurate Digital Targeting
Pre-mover postal codes were matched to rooftop-level digital IDs within a 15-meter radius. Digital IDs are seamlessly integrated with Facebook Ad Manager for precise ad delivery. 92% household match rate against Facebook members.
Streamlined Media Activation
With the audience loaded into Facebook Ad Manager, the client launched hyper-targeted campaigns that resonated with pre-mover households. Future campaigns will expand to programmatic platforms like DV360 and The Trade Desk, leveraging intelligentVIEW’s direct integrations.
Results: Exceptional Performance Metrics
6x Higher CTR than any previous Facebook campaign.
28% Landing Page Conversion Rate: 8% direct purchases and 20% referrals to physical stores.
National Scalability: A precise, rooftop-level digital audience of nearly 40 million IDs, with 90%+ household match rates across major platforms.
What’s Next?
Buoyed by these results, the client plans to expand the campaign nationally, integrating intelligentVIEW’s omnichannel capabilities to optimize media investments further.With intelligentVIEW, performance marketers can seamlessly connect precise audience insights to actionable media strategies, delivering superior ROI at scale. Let’s explore how you can achieve similar success.
Learn more about our Facebook API Integration and other media activation tools.
(Republished & Updated)