CiG Insights Blog
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CIG Insights Blog
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All Posts (40)
Building Audiences (12)
Case Studies (8)
Data (12)
Data Marketing (1)
Digital Media (5)
Direct Mail (4)
Geographic Targeting (2)
Insights Reports (10)
intelligentVIEW (2)
Media Activation (7)
NFP Planning (1)
Omnichannel Marketing (8)
Segmentation (10)
Targeting Audiences (19)
Trigger Marketing (4)
See intelligentVIEW in action
Get an intelligentVIEW Sample Insights Report and explore a real-world example of how you can get:
Direct Mail vs Digital Marketing: Why Canadian Marketers Shouldn’t Choose
It sounds like a simple question: direct mail or digital? Marketers across Canada have heard it in planning meetings, strategy […]
Powering Top-Line Growth: Why Acquisition Must Be Your Priority Right Now
In today’s economic climate, marketers and growth leaders face a tricky balancing act. While cost control and retention are critical, […]
Geotargeting vs Geofencing Explained (+ Benefits for Canadian Marketers)
Looking to put your brand on the map, literally? For Canadian marketers trying to reach people in specific places, two […]
How Not-for-Profit Marketers Must Pivot to Find Their Next Best Donors in 2025 and Beyond
For the past 30+ years, many not-for-profit organizations have relied on a donor acquisition model built almost entirely on rented […]
Elbows Up: A Canadian Perspective on Digital Identity and Trust
As Canadians, we’re known for being polite, but we’re also principled. We believe in fairness, boundaries, and in protecting what […]
Omnichannel Marketing vs Multichannel Marketing (& Why Many Marketers Incorrectly Assume Their Campaigns Are Omnichannel)
“We’re using the same audience demographics across Facebook, Google, and our direct mail, so we’re doing omnichannel marketing.” Does this […]
Trigger Marketing: What Is It & How Can It Help You Identify and Target Your Next Best Customers?
What if you could reach customers at the exact moment they’re ready to buy instead of hoping that someday, maybe, […]
Target Market vs Customer Segment: Demystifying the Differences Behind Precision Marketing Terms
Picture this: You’re standing in a crowded Tim Hortons during morning rush hour in downtown Toronto. Around you, a construction […]
The Importance of Market Segmentation (& How Canadian Marketers Can Do It More Effectively)
The difference between a successful campaign and wasted media spend often comes down to one fundamental question: How well do […]
What Is Addressable vs Non-Addressable Media? (& How to Make Non-Addressable Media More Effective)
Picture this: You’re sitting in your post-campaign review meeting, staring at results that tell a familiar story. Your digital channels […]