Leverage direct mail to reach audiences with precision, scale, and impact.
Omnichannel Marketing Platform
Seamless omnichannel targeting and activation, from doorstep to digital.
Reach exactly the same audience across digital, programmatic, social, direct, and OOH media channels via a single, budget-friendly platform. It’s really that simple.
REAL OMNICHANNEL MARKETING STARTS HERE
“Omnichannel marketing is too expensive and too complex.”—Does this sound familiar?
Many marketers rely heavily on digital channels because true omnichannel advertising has become costly and complex to implement.
Our mission is to change that.
intelligentVIEW is the only Canadian omnichannel marketing platform that lets you and your agency partners easily build precise addressable audiences and activate them across multiple media channels—all at a cost that keeps your budget in check.
Trusted by top Canadian brands to make true omnichannel marketing possible.
The household as an identifier
Everyone lives somewhere, a simple, future proofed solution.
The household provides a simple, resistant, identifier that links consumer data across online and offline touchpoints. Unlike device-centric marketing, which can be unreliable and privacy-sensitive, a household-based approach gives brands an edge in targeting while remaining compliant with Canadian data privacy regulations.
“Most marketers accept that a certain percentage of their paid media budgets will be wasted due to the complexity of integrating targeting across media platforms. intelligentVIEW was designed to bridge that gap, making true data-driven omnichannel marketing accessible to Canadian businesses of all sizes and cutting thousands of dollars in budget waste.”
Tim Leys, CEO at Consumer Intelligence Group Inc.
INTELLIGENTVIEW BENEFITS
Making omnichannel marketing possible.
Multichannel strategies often result in disconnected targeting across channels, even when using the same data attributes.
GEOGRAPHY MATTERS
Compliant, future-proofed audience targeting with intelligentVIEW.
100% of the marketers we've talked to had no idea that omnichannel advertising could be this simple.
Omnichannel media activation.
LEARN ABOUT OMNICHANNEL MARKETING
Just getting started?
Gain invaluable insights on omnichannel marketing from the experts changing the landscape as we know it.
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Success Story: 6% Increase in Sales for Papa John’s
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IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.
FAQ
If you don't see an answer to your question, you can send us an email from our contact form.
How does CiG’s targeting in intelligentVIEW differ from in-platform targeting tools?
Targeting through intelligentVIEW differs from in-platform tools such as Google and Facebook in two fundamental ways: geographic precision and omnichannel capabilities.
- Geographic Precision. intelligentVIEW uses six-digit postal codes as geographic identifiers, which provides over 500 times more granularity than the three-digit postal codes (FSAs) used by standard platforms and allows for more accurate targeting of audiences based on specific locations.
- Omnichannel Capabilities. intelligentVIEW enables true omnichannel targeting, allowing you to target the same audience seamlessly across online and offline channels.
Can I use CiG’s intelligentVIEW audiences alongside my existing platform audiences?
Yes, the audiences created in CiG’s intelligentVIEW are designed to complement those available in standard digital platforms like Google and Facebook. intelligentVIEW enhances existing in-platform targeting by offering more precise targeting via six-digit postal codes to ensure seamless omnichannel media and data activation.
Will using intelligentVIEW increase CPM?
intelligentVIEW is highly scalable and operates on a fixed-cost model with no incremental costs per thousand impressions (CPMs) or media performance costs. This means that you can create and run as many targeted audiences as needed without incurring additional expenses, making it a cost-effective solution for marketers looking to implement large-scale campaigns.
What kind of match rate can I expect when using intelligentVIEW?
intelligentVIEW provides a match rate that aligns closely with the physical number of households represented in your digital audience size. For example, if your digital audience includes one million devices, representing approximately 500,000 households, you can expect a match rate between 500,000 to 600,000 digital IDs that match in the platform. This high match rate is supported by our extensive coverage of about 40 million devices across 93% of Canadian households, ensuring that you can effectively reach and engage your optimal audience.
What differentiates intelligentVIEW from other omnichannel marketing platforms in the market?
There are no comparable products in the Canadian market. Other platforms offer either data, insights, or media activation. intelligentVIEW is the only platform that combines all three.
How do you ensure privacy compliance?
intelligentVIEW uses Identifiers for Advertisers (IFAs), which are completely anonymous digital IDs controlled by the end user through their device’s operating system, whether iOS or Android, and ensures that privacy is maintained at all times. All device IDs used by intelligentVIEW are anonymized and encrypted both at rest and during transfer, ensuring that no sensitive data is stored on our clients' systems.
What are the benefits of omnichannel marketing?
Omnichannel marketing revolutionizes how businesses target prospects and acquire new customers by integrating multiple channels to create a cohesive and unified experience. Here are some key advantages:
Deliver Personalized Experiences: By using insights from our reports, marketers can tailor their messages and promotional offers to suit prospect profiles, enhancing engagement.
Increased Conversion Rates: Omnichannel advertising often leads to higher conversion rates due to its ability to deliver personalized experiences and maintain consistency across the buying journey.
Improved ROAS: Omnichannel advertising maximizes the effectiveness of ad spend by targeting the right audience with the right message at the right time.