ADVANCED AUDIENCE TARGETING PLATFORM

Reach the right people, on every channel, at the right time.

Unlock the powerful precision of an audience targeting platform that allows you to identify and reach your optimal target audience both online and offline. Our privacy-compliant data ecosystem covers 100% of Canadian households, ensuring you can reach all of your next best customers.
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The household. a future-proofed identifier.

Achieve 500X more precise geographic targeting with intelligentVIEW.

~800,000

residential six-digit postal codes

500x

more granular than FSA’s

100%

Canadian households

0

personally identifiable information (PII)

HYPER-TARGETED ADVERTISING STARTS HERE

Build campaigns around people, not channels.

Great ads start with understanding your audience.

intelligentVIEW enables you to prioritize the who and then determine the how. By understanding your audience first, exactly who they are, what they buy, and where they engage throughout the customer journey, you can craft hyper-targeted ad campaigns that resonate, drive conversions, and optimize ad spend.

Focus your budget on the right people, at the right time, on the right channels, ensuring every dollar invested delivers maximum impact.

“Most marketers accept that a certain percentage of their paid media budgets will be wasted due to the complexity of integrating targeting across media platforms. intelligentVIEW was designed to bridge that gap, making true data-driven omnichannel marketing accessible to Canadian businesses of all sizes and cutting thousands of dollars in budget waste.”

Tim Leys, CEO at Consumer Intelligence Group Inc. 

INTELLIGENTVIEW TARGETING TECHNIQUES ​

Great campaigns begin with identifying the right audience.​

Our audience targeting solutions allow you to use multiple automated targeting techniques to develop and refine your optimal custom audience. With intelligentVIEW, you can plan, build, and scenario-test audiences based on your campaign objectives.

Lookalike

Using intelligentSEGMENT’s 94 distinct personas, you can profile a segment of your top customers to find prospects similar to your customers at scale.
More on intelligentSEGMENTS

Consumer Panel

With our Numeris Audience Builder, you can access thousands of demographic, behavioural, media consumption, brand preference, psychographic, and intent data for audience insights.

Buying Intent or Trigger Data

Reach prospects when they are ready to make a purchase using Premium Data modules that cover signals such as moving homes, buying a car, and moving to Canada.
Learn about our trigger marketing data

Location

Leverage geofencing capabilities to create a virtual boundary around physical store locations, OOH viewsheds or competitor stores, and combine nearly 15 billion monthly movement data points for precise audience targeting.
Learn more about hyperlocal targeting

Lifestage

Build lifetime brand affinity by reaching potential customers at the right time. Add premium TransUnion aggregated market data to target newcomers, or target students with new-to-credit data.
Learn how to target lifestages

Competitor Intel

intelligentVIEW AdSpot delivers instant access to real-time competitive intelligence by tracking and monitoring national and regional broadcast media activity, powered by our partnership with Adease Media Research.
More on intelligentVIEW AdSpot

Client Success Story

6%

Increase in Sales

Read the full case study

INSIGHTS REPORTS

The key to better audience profiling.

intelligentVIEW’s Insights Reports offer an impactful way to strengthen your understanding of your audiences and their interests.
Insights into demographics, lifestyles, key attributes, and consumer behaviours through purchase data.
Data is visualized into charts, graphs, and tables.
Develop ideal customer profiles, personas, and campaigns.
See Insights Reports

Trusted by top Canadian brands to target audiences with precision.

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Learn more about Audience Targeting from our CEO.

LEARN ABOUT Advanced Audience Targeting

Just getting started?

Gain critical insights on audience targeting from the experts who are changing the landscape as we know it.

FAQ

Don't see an answer to your question? Send us an email using our contact form and we will get back to you as soon as possible.

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Data fees are included in your intelligentVIEW license, along with more precise targeting, so there are no additional charges on top of your media spend.

Yes, you can use your first-party data to build relevant audiences on intelligentVIEW. Our audience targeting platform lets you connect your data to tens of thousands of attributes, anonymize it, and create scalable audiences. You can also build scalable lookalike audiences and push them directly to media platforms, ensuring accurate and compliant targeting across all channels.

Remarketing to OOH audiences, event attendees or store visitors through physical and digital channels is made possible by intelligentVIEW and tracking billions of mobile movements monthly.

Through our audience targeting software, you can leverage:

  • Lookalike targeting
  • Consumer panel targeting
  • Buying intent/trigger data targeting
  • Location targeting
  • Lifestage targeting
  • Competitor intel targeting