ADVANCED AUDIENCE TARGETING PLATFORM

Reach the right people, on every channel, at the right time.

Unlock the power of precision targeting with a platform that allows you to identify and reach your optimal target audience both online and offline.

Privacy-compliant data ecosystem covers 100% of Canadian households

The household. a future-proofed identifier.

Achieve 500X more precise geographic targeting with intelligentVIEW.

~800,000

residential six-digit postal codes

500x

more granular than FSA’s

100%

Canadian households

0

personally identifiable information (PII)

HYPER-TARGETED ADVERTISING STARTS HERE

Build campaigns around people, not channels.

Great advertising begins with knowing your audience.

intelligentVIEW enables you to prioritize the who and then determine the how. By understanding your audience first— exactly who they are, what they buy, and where they engage—you can craft hyper-targeted ad campaigns that resonate, drive conversions, and optimize media spending.

Focus your budget on the right people, at the right time, on the right channels, ensuring every dollar invested delivers maximum impact.

“Most marketers accept that a certain percentage of their paid media budgets will be wasted due to the complexity of integrating targeting across media platforms. intelligentVIEW was designed to bridge that gap, making true data-driven omnichannel marketing accessible to Canadian businesses of all sizes and cutting thousands of dollars in budget waste.”

Tim Leys, CEO at Consumer Intelligence Group Inc. 

INTELLIGENTVIEW TARGETING TECHNIQUES ​

Great campaigns begin with identifying the right audience.​

Access multiple automated targeting techniques to build and refine your optimal target audience. With intelligentVIEW, you can plan, build, and scenario-test audiences within seconds based on your campaign objectives.

Lookalike

Profile a segment of your top customers using intelligentSEGMENT’s 94 distinct personas to find prospects similar to your customers at scale.

Consumer Panel

Access thousands of demographic, behavioural, brand preference, media consumption, psychographic, and intent data with our Numeris Audience Builder.

Buying Intent or Trigger Data

Find prospects at the right time for your product using Premium Data modules that cover signals from moving homes, buying a car, and moving to Canada.

Location

Geofencing (creating a virtual boundary around a physical location) store locations, OOH viewsheds or competitor stores combined with nearly 15 billion monthly movement data points to help target audiences.

Lifestage

Reach people at the right time to build lifetime brand affinity. Add premium TransUnion aggregated market data to target newcomers, or target students with new to credit data.

Competitor Intel

In partnership with Adease Media Research, intelligentVIEW AdSpot tracks and monitors national and regional broadcast media activity for instant access to real-time competitive intelligence.

Client Success Story

6%

Increase in Sales

INSIGHTS REPORTS

The key to better audience profiling.

intelligentVIEW’s Insights Reports offer a powerful way to deepen your understanding of your audiences.

Insights into demographics, lifestyles, consumer behaviours, and key attributes.
Data is visualized into charts, graphs, and tables.
Develop ideal customer profiles, personas, and campaigns.

Trusted by top Canadian brands to target audiences with precision.

LEARN ABOUT Advanced Audience Targeting

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Gain invaluable insights on audience targeting from the experts changing the landscape as we know it.

FAQ

If you don't see an answer to your question, you can send us an email from our contact form.

Along with more precise targeting, data fees are included in your intelligentVIEW license, so there are no incremental charges on top of your media spend.

Yes, you can use your first-party data to build audiences on intelligentVIEW. Our audience targeting platform allows you to connect your data to tens of thousands of attributes, anonymize it, and then create scalable audiences. You can also build lookalike audiences at scale and push them directly to media vendors, ensuring accurate and compliant targeting across all channels.

Remarketing to OOH audiences, store visitors or event attendees through digital and physical channels is made possible by intelligentVIEW and tracking billions of mobile movements monthly.

Our audience targeting techniques enable:
  • Lookalike targeting
  • Consumer panel targeting
  • Buying intent/trigger data targeting
  • Location targeting
  • Lifestage targeting
  • Competitor intel targeting