“We’re using the same audience demographics across Facebook, Google, and our direct mail, so we’re doing omnichannel marketing.” Does...
Omnichannel Marketing Platform
Seamless omnichannel targeting and activation, from doorstep to digital.
Reach exactly the same audience across marketing channels, including digital, programmatic, direct, OOH, and social media via a single, budget-friendly platform. It’s really that simple.
REAL OMNICHANNEL MARKETING STARTS HERE
“Omnichannel marketing is too expensive and too complex.”—Does this sound familiar?
Many marketing teams heavily rely on digital channels because implementing a true omnichannel marketing strategy is seen as complex and costly.
It is our mission to change that.
intelligentVIEW is the only Canadian omnichannel marketing platform that lets you and your agency partners easily build precise addressable audiences and activate them across multiple media channels, all at a cost that keeps your finance team happy.
Trusted by top Canadian brands to make true omnichannel marketing possible.
The household as an identifier
Everyone lives somewhere. A simple, future-proofed solution.
Our omnichannel marketing software uses households as a simple, persistent identifier that connects consumer data across online and offline touchpoints. Unlike device-centric marketing, which can be privacy-sensitive and unreliable, a household-based approach gives brands an edge in targeting while still being compliant with Canadian data privacy regulations.
“Most marketers accept that a certain percentage of their paid media budgets will be wasted due to the complexity of integrating targeting across media platforms. intelligentVIEW was designed to bridge that gap, making true data-driven omnichannel marketing accessible to Canadian businesses of all sizes and cutting thousands of dollars in budget waste.”
Tim Leys, CEO at Consumer Intelligence Group Inc.
INTELLIGENTVIEW BENEFITS
Making omnichannel marketing possible.
Multichannel strategies frequently result in disconnected targeting across all the channels, even when using the same data attributes.
GEOGRAPHY MATTERS
Compliant, future-proofed audience targeting with intelligentVIEW.
100% of the marketers we've talked to had no idea that omnichannel advertising could be this simple.
Omnichannel media activation.
Learn more about Omnichannel Marketing from our CEO.
LEARN ABOUT OMNICHANNEL MARKETING
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FAQ
If you don't see an answer to your question, you can send us an email from our contact form.
How does CiG’s targeting in intelligentVIEW differ from in-platform targeting tools?
intelligentVIEW targeting differs from in-platform tools such as Google and Facebook in two ways: geographic precision and omnichannel capabilities.
- Geographic Precision. intelligentVIEW uses six-digit postal codes as geographic identifiers, delivering over 500 times more granularity than the three-digit postal codes (FSAs) used by standard platforms. These six-digit postal codes allow for more accurate audience targeting based on specific locations.
- Omnichannel Capabilities. intelligentVIEW provides true omnichannel targeting, enabling you to target the same audience seamlessly across online and offline channels.
Can I use CiG’s intelligentVIEW audiences alongside my existing platform audiences?
Yes, CiG’s intelligentVIEW audiences seamlessly integrate with those available in standard digital platforms like Facebook and Google. Our omnichannel marketing platform enhances existing in-platform targeting by offering more precise targeting via six-digit postal codes to ensure seamless omnichannel media and data activation.
Will using intelligentVIEW increase CPM?
intelligentVIEW is highly scalable and operates on a fixed-cost model with no incremental costs per thousand impressions (CPMs) or media performance fees. You can create and run as many targeted audiences as needed and never incur any additional expenses, making it a cost-effective solution ideal for marketers looking to implement large-scale campaigns.
What kind of match rate can I expect when using intelligentVIEW?
intelligentVIEW delivers match rates that closely reflect the actual number of physical households represented in your digital audience size. For example, a digital audience of one million devices, representing approximately 500,000 households, typically yields a match rate between 500,000 and 600,000 digital IDs that match in the platform. Our extensive coverage of approximately 40 million devices across 93% of Canadian households supports this high match rate, making sure that you can effectively reach and engage your ideal audience.
What differentiates intelligentVIEW from other omnichannel marketing platforms in the market?
Our omnichannel marketing platform is a unique solution with no comparable products in the Canadian market. Other platforms offer insights, data, or media activation, but intelligentVIEW is the only platform that combines all three.
How do you ensure privacy compliance?
intelligentVIEW leverages Identifiers for Advertisers (IFAs), which are completely anonymous digital IDs controlled by end users through their device’s operating system, whether iOS or Android. This approach ensures that user privacy is protected at all times. Every device ID used by intelligentVIEW is anonymized and encrypted both at rest and during transfer, ensuring no sensitive data is stored on our clients' systems.
What are the benefits of omnichannel marketing?
Omnichannel marketing transforms how businesses target prospects and acquire new customers by integrating multiple channels to create a cohesive and unified customer experience. Here are a few of the key advantages:
- Deliver Personalized Experiences: Improve marketing efforts by using insights from our reports. Marketers can tailor their messages and promotional offers to suit prospect profiles, enhancing engagement.
- Increased Conversion Rates: Omnichannel campaigns often lead to increased conversion rates due to their ability to deliver personalized experiences and maintain consistency across the buying journey.
- Improved ROAS: Omnichannel advertising maximizes the effectiveness of ad spend by targeting the correct audience with relevant content at the right time.