Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom […]
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. […]
How we are enhancing and transforming the Canadian data development and licensing model.
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
Why audience insights and media activation tools top the list of priorities for marketers in 2024.
CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
As our national holiday approaches, it’s an ideal time to appreciate and learn more about Canada’s diverse population from coast to coast, from the behaviours we share to what makes us distinct, all 40 million of us.
Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.
