Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Direct mail drives results; here’s why it is time to add direct mail to your digital campaigns to improve targeting and reach.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
Why audience insights and media activation tools top the list of priorities for marketers in 2024.
Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
How intelligentVIEW enables users to precisely target and reach the same addressable audiences across a multitude of advertising channels.
Identifying and reaching Canadian consumers represents an opportunity for Canada’s banks and financial services with trigger-based marketing.
