Marketing teams that consistently outperform their competitors aren’t just working harder—they’re targeting smarter. They’ve discovered that the difference between wasted […]
Canadian marketers have a multi-billion-dollar problem: Around ⅓ to ¼ of Canadian media spend is wasted. That works out to […]
Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom […]
Fragmented media and rising costs create unprecedented challenges for today’s marketers. To overcome these obstacles, brands must leverage smarter, data-driven […]
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. […]
Leverage direct mail to reach audiences with precision, scale, and impact.
How we are enhancing and transforming the Canadian data development and licensing model.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
