A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. […]
Leverage direct mail to reach audiences with precision, scale, and impact.
How we are enhancing and transforming the Canadian data development and licensing model.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Why audience insights and media activation tools top the list of priorities for marketers in 2024.
CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
As our national holiday approaches, it’s an ideal time to appreciate and learn more about Canada’s diverse population from coast to coast, from the behaviours we share to what makes us distinct, all 40 million of us.
