Challenge Bayard’s primary acquisition channel, direct mail, was becoming increasingly expensive. Traditional list rental options were shrinking or restricted due […]
MS Canada, a national nonprofit organization working with researchers, donors, partners, volunteers, and people living with MS to bring about […]
It sounds like a simple question: direct mail or digital? Marketers across Canada have heard it in planning meetings, strategy […]
In today’s economic climate, marketers and growth leaders face a tricky balancing act. While cost control and retention are critical, […]
Looking to put your brand on the map, literally? For Canadian marketers trying to reach people in specific places, two […]
For the past 30+ years, many not-for-profit organizations have relied on a donor acquisition model built almost entirely on rented […]
As Canadians, we’re known for being polite, but we’re also principled. We believe in fairness, boundaries, and in protecting what […]
“We’re using the same audience demographics across Facebook, Google, and our direct mail, so we’re doing omnichannel marketing.” Does this […]
What if you could reach customers at the exact moment they’re ready to buy instead of hoping that someday, maybe, […]
Picture this: You’re standing in a crowded Tim Hortons during morning rush hour in downtown Toronto. Around you, a construction […]
