Hyperlocal Targeting in Canada
Wasting dollars marketing to people outside of your local area?
Not sure?
Achieve pinpoint targeting for digital and direct programs, from the postal code to the national level. Say goodbye to wasted dollars and hello to smarter hyperlocal marketing.


The postal code. a future-proofed identifier.
Achieve 500X more precise geographic targeting with intelligentVIEW.
~800,000
residential six-digit postal codes
500x
more granular than FSA’s
100%
Canadian households
0
personally identifiable information (PII)
National reach, local insights.
One platform to efficiently deliver hyperlocal targeting localized campaigns at scale.
Automotive
Profile each dealership business location to include local media in national campaigns.
Restaurants
Identify local audience segments for each location to refine promotional offer bundles to reflect local family size.
Retail
Identify where your local customers are coming from to improve hyperlocal targeting and find lookalikes.
Customize Hyperlocal Targeting Campaigns
A solution for Field and Distribution Marketers.
intelligentVIEW empowers you to achieve both efficiency and effectiveness across regional and national networks while adapting to the unique needs of advisors, locations, or agents. Gone are the days of settling for a one-size-fits-most solution; intelligentVIEW offers precision where it matters most.
With full coverage across Canada, intelligentVIEW’s data ecosystem enables granular insights down to specific locations or markets. Running an Insight Report that can be shared with each location or advisor takes only minutes.
Custom Creative
Match imagery, messaging, pricing, and creative to local market segments.
Optimize Media Mix
Integrate local media options into campaign plans.
Support Franchisees
Increase marketing's value to local franchise owners.
Location Specific Promotions
Optimized offers based on household composition, preferences, and life stage.
Canada Post
39% more time is spent with direct mail and digital integrated campaigns than with digital only.
EFFECTIVE OMNICHANNEL CAMPAIGNS
Connecting direct mail and digital campaigns to drive conversions.
With rising digital fragmentation, increasing costs, and declining performance, a digital-only approach is no longer sustainable for most brands. Today’s savvy marketers understand that people engage with brands everywhere—from their doorsteps to digital—and are shifting to full-funnel campaigns with omnichannel reach to stand out.
Rediscover the power of direct mail in your media mix.

Easy to Execute
intelligentVIEW generates Canada Post EST and PCT data files and seamlessly pushes them to digital platforms for campaign activation.
Connect Digital to Direct
Digital devices connected to 93% of Canada Post points of call.
Guaranteed Impressions
Canada Post delivers to every home across the country.
Direct Mail for Retargeting
Retarget audiences based on visits to key locations—local events, stores, or specific OOH geography.
Omnichannel media activation for impactful local delivery.




