Marketing Solution for Not-for-profitS

Revitalize your donor base. Energize new giving acquisition.

Aging donors and lost list sharing make fundraising tough. 

intelligentVIEW, your master prospecting universe, targets high-potential donors at scale.

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USE CASE for NFPs and charities

Move away from legacy targeting and go-to-market strategies.

Challenge: The donor landscape is changing and new regulations restrict list sharing. 

In today’s fragmented charitable landscape, not-for-profits face intense competition for donation dollars. With budgets often limited to just 5-15% of total operating costs, testing new strategies is challenging. An aging donor base, shifting demographics, and the decline of traditional list sharing make it increasingly difficult to cultivate a reliable donor community.

intelligentVIEW is a cost-effective solution for NFPs.

Identify untapped donor pools based on common charitable giving patterns, lifestyle attributes, and intelligentSEGMENT lookalikes.

Make all your media channels work together targeting the same audience in digital and direct with intelligentVIEW direct to media activation.

intelligentVIEW makes it easy to identify higher giving segments so you can tailor your ask accordingly.

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Build sponsorship business case

Data and insights to strengthen your case for sponsorship dollars.

More than good will is needed to attract and retain sponsors for your cause. Use intelligentVIEW Insights Reports to detail your donor base brand affinities and preferences to attract new sponsors.

Audience Alignment: Demonstrate how your audience aligns with the brand’s target demographics, interests, and values.
Market Reach & Influence: Highlight the geographic and market reach of your community, emphasizing underpenetrated areas the brand can access.

Amplify the impact of your events.

Retarget Spectators and Participants

With geo-fencing and privacy-compliant mobile data, identify key segments attending events, profile attendees, and target similar groups with tailored messaging across media channels—boosting event-driven revenue and maximizing outreach.

Omnichannel Media Post Event

Focus your direct mail budget on high-value segments and complement it with digital advertising to reinforce messages and drive higher response rates.
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“intelligentVIEW helped us boost our DM campaign response rates and the average gift was nearly 50% higher”

Donor Acquisition, Major Hospital Foundation

INTELLIGENTSEGMENTS

Develop your actionable donor segmentation.

Clusters Canadians into 94 actionable personas for precision targeting.
Build segments based on top donors, new donors, volunteers, etc..
Provide insights to media and creative partners.
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