A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. This assumption leads many to believe they are achieving the highest level of geographic ad targeting precision when, in fact, they are not. In reality, these platforms typically use Forward Sortation Areas (FSAs), which represent […]
Leverage direct mail to reach audiences with precision, scale, and impact.
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.