Canadian marketers have a multi-billion-dollar problem: Around ⅓ to ¼ of Canadian media spend is wasted. That works out to […]
Marketers and advertisers expect a lot from their data, and rightly so. Data drive decisions that make or break bottom […]
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.
Top 10 Reasons to explore cloud-based data marketplaces and how they offer significant opportunities for Canadian marketers.
