A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. This assumption leads many to believe they are achieving the highest level of geographic ad targeting precision when, in fact, they are not. In reality, these platforms typically use Forward Sortation Areas (FSAs), which represent […]
Leverage direct mail to reach audiences with precision, scale, and impact.
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.