“We’re using the same audience demographics across Facebook, Google, and our direct mail, so we’re doing omnichannel marketing.” Does this […]
As a Canadian marketer, you’ve likely heard the term “omnichannel marketing” countless times. Your team has probably even implemented what […]
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. […]
Leverage direct mail to reach audiences with precision, scale, and impact.
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.
