“We’re using the same audience demographics across Facebook, Google, and our direct mail, so we’re doing omnichannel marketing.” Does this sound like something you or your team has said recently? Here’s the harsh reality: simply choosing the same attributes in different channels is NOT omnichannel marketing, as you’re not targeting the same audience across platforms. […]
As a Canadian marketer, you’ve likely heard the term “omnichannel marketing” countless times. Your team has probably even implemented what you consider to be omnichannel campaigns. But here’s the truth: most so-called omnichannel strategies are actually multichannel marketing approaches that fail to deliver the full potential of true cross-channel integration. In this article, we’ll explore […]
A common misconception among marketers is that platforms like Google Ads or Facebook use six-digit postal codes for geographic targeting. This assumption leads many to believe they are achieving the highest level of geographic ad targeting precision when, in fact, they are not. In reality, these platforms typically use Forward Sortation Areas (FSAs), which represent […]
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A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
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Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John’s knows this well. As the world’s third-largest pizza delivery company, Papa John’s has over 200 restaurant locations spread across Canada.
IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.