CIG Insights Blog

Get the Latest Insights on Canadian Marketing Strategy

All PostsCase StudiesNFP Planning

MS Canada Case Study

MS Canada, a national nonprofit organization working with researchers, donors, partners, volunteers, and people living with MS to bring about […]

A smiling woman holding a phone and looking at a credit card in her other hand.
All PostsNFP Planning

How Not-for-Profit Marketers Must Pivot to Find Their Next Best Donors in 2025 and Beyond

For the past 30+ years, many not-for-profit organizations have relied on a donor acquisition model built almost entirely on rented […]

See intelligentVIEW in action

Get an intelligentVIEW Sample Insights Report and explore a real-world example of how you can get:

Better insights on your top customer segments
Optimize your marketing media mix; and
Aquire more customers like them