Hyperlocal Targeting in Canada

Wasting dollars marketing to people outside of your area?
Not sure?

Achieve pinpoint targeting for digital and direct programs, from the postal code to national level. Say goodbye to wasted dollars and hello to smarter advertising.

The postal code. a future-proofed identifier.

Achieve 500X more precise geographic targeting with intelligentVIEW.

~800,000

residential six-digit postal codes

500x

more granular than FSA’s

100%

Canadian households

0

personally identifiable information (PII)

National reach, local insights.

One platform to efficiently deliver localized campaigns at scale.

Automotive

Profile each dealership location to include local media in national campaigns.

Restaurants

Identify top segments for each location to refine promotional offer bundles to reflect local family size.

Retail

Identify where your customers are coming from to improve targeting and find lookalikes.
Customize local campaigns

A solution for Field and Distribution Marketers.

intelligentVIEW empowers you to achieve both efficiency and effectiveness across regional and national networks while adapting to the unique needs of advisors, locations, or agents. Gone are the days of settling for a one-size-fits-most solution; intelligentVIEW offers precision where it matters most.

With full coverage across Canada, intelligentVIEW’s data ecosystem enables granular insights down to specific locations or markets. It takes only minutes to run an Insight Report that can be shared with each location or advisor.

Custom Creative

Match imagery, messaging, pricing, and creative to local market segments.

Optimize Media Mix

Integrate local media options into campaign plans.

Support Franchisees

Increase marketing's value to local franchise owners.

Location Specific Promotions

Optimized offers based on household composition, preferences, and life stage.

Canada Post

39% more time is spent with direct mail and digital integrated campaigns than with digital only.

EFFECTIVE OMNICHANNEL CAMPAIGNS

Connecting direct mail and digital campaigns to drive conversions.

With rising digital fragmentation, increasing costs, and declining performance, a digital-only approach is no longer sustainable for most brands. Today’s savvy marketers understand that people engage with brands everywhere—from their doorsteps to digital—and are shifting to full-funnel campaigns with omnichannel reach to stand out.

Rediscover the power of direct mail in your media mix.

Easy to Execute

intelligentVIEW generates Canada Post EST and PCT data files and seamlessly pushes to digital platforms for campaign activation.

Connect Digital to Direct

Digital devices connected to 93% of Canada Post points of call.

Guaranteed Impressions

Canada Post delivers to every home across the country.

Direct Mail for Retargeting

Retarget audiences based on visits to key locations—whether it’s an event, store, or specific OOH geography.

Omnichannel media activation for impactful local delivery.