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intelligentVIEW profiling and segmentation tool

SaaS Profiling and Segmentation

The concept is simple, the benefits are immediate.


20,000+ Data Attributes

We use data from North America’s most trusted and reliable data sources to build our Report Modules.


28 Report Modules

You decided which Report Modules are most relevant to your business and market.


17 Segments & 109 Sub-segments

A robust segmentation model that can be customized with your data is included in all reports.


100’s of Insights Charts & Tables

Reports are generated with charts and images that reflect and interpret the data. We can customize the graphics to include your company brand assets and imagery.

No need for costly data licenses, IT involvement and a dedicated team of analysts to run and interpret reports.

 intelligentVIEW is a game changer for Enterprise businesses and Marketers, delivering valuable insights in minutes to inform and guide decision making.

The Data

Powered by 20,000+ unique consumer attributes generated from North America’s most trusted and reliable data sources and media properties including:

Statistics Canada

Statistics Canada is Canada’s National Statistical Agency and most trusted source for census data about the Canadian population.


Vividata is a leader in audience data for magazines and newspapers. They provide CiG with data for Print and Broadcast Media report modules.

Canada Post

Canada Post is Canada’s leading provider of customer communication solutions reaching more than 15.3 million addresses.


Equifax is Canada’s premiere source for providing credit bureau and financial information reports for businesses.


Numeris is Canada’s most trusted and authoritative source for broadcast measurement and consumer behavior data. 

28 Report Modules and Growing

You decide how broad or specific your intelligentVIEW insights report should be.

To get you started, we always include the following base modules in every report:

1. Demographics* Age, household income, housing, employment characteristics, market penetration.

2. Segmentation* Vital segments within the customer file, penetration of segments and sub-segments.

You choose the additional modules to inform your decision making.

3. Household Spending: Household shopping patterns, child care expenses, spending on groceries, clothing and entertainment.

4. Shopping Habits: Top stores for groceries, clothing, shoes, books, furniture, electronics, and more.

5. Recreation & Lifestyle: Hobbies and activities, sports interests, lottery spending, casino attendance.

6. Telecommunications: Telecommunication service provider, spending habits on home phone, mobile phone, internet.

7. Beverages: Drinking habits, top soft drink and beer brands, frequency of drinking.

8. Restaurants: Dining habits, top restaurants, restaurant spending, restaurant services used.

9. Financial: Habits, savings, debt, investments, preferred financial institution.

10. Automotive: Number of vehicles, type of vehicles owned, automakers by penetration and index, purchase and lease behaviour.

11. Travel: Top vacation destinations, airline and booking preferences, online travel services used.

12. Ethnicity: Ethnic backgrounds, ethnic groups, language spoken, religions.

13. Carrier Walks: Optimized Canada Post Carrier Walk rank report.

14. Digital Personas: Segmentation by online behaviour with internet interests, most commonly visited websites.

15. List & Channel:  Actual list counts of top Canadian magazines.

16. Print Media: Newspaper and magazine readership, top magazines read.

17. Broadcast Media: Radio listenership, radio programs, television viewing patterns, top television shows and channels.

18. Energy & Green Opinions: Attitudes towards energy efficient appliances, recycling, public transit.

19-28. Consumer Credit Behaviour  10 Available Modules: Credit history, payment delays, credit rating, used and unused credit.

 Customized views and visualizations to assess and map any market are also available.

Heat Maps: Visualize customer hotspots with Google Maps integration.

Street View: Drill down further with Google Street View integration.

How intelligentVIEW creates insights reporting

Integrating Your Data

CiG’s client success team will work with you to identify the right data to produce relevant insights reporting.


Data examples:

Customer, prospect and market data – Integrated at the postal code level to minimize any privacy or security concerns.

Existing profile and segmentation data – Easily keep Profiles and Segments up to date and relevant without costly data aggregation projects and additional resources.

Risk, pricing, and customer value data – Understand and measure your customer and market value.


Our in-house data management team will look after data cleansing and formatting to ensure a seamless integration into the intelligentVIEW platform.


Contact us to get started today

intelligentVIEW Customer Insights for Marketers

 intelligentVIEW for Marketers

intelligentVIEW Insights Platform for Enterprise

intelligentVIEW for Enterprise