Trigger Marketing

Turn buying intent data into timely, targeted campaigns—fast.

Enhance your intelligentVIEW platform with real-time trigger data with our Premium Data Modules.

Talk to Us About Premium Data

Trusted by top Canadian brands to target audiences based on highly reliable buying signals.

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ADVANCED TRIGGER MARKETING STARTS HERE

Timing is everything in marketing.

Trigger marketing, or trigger-based marketing, is a powerful targeting technique that allows you to reach prospects at crucial moments when they are considering a purchase.

intelligentVIEW takes trigger marketing to the next level with trigger data modules.

Our Premium Data Modules let you quickly identify and target audiences based on privacy-compliant, timely in-market buying signals, physical location, and life events, such as moving or visiting a competitor’s location. These insights help you target efficiently, deliver tailored creative, and promotions to increase conversion rates and drive results.

WHY INTELLIGENTVIEW?

Stop wasting media dollars.

Most acquisition trigger campaigns use behavioural signals collected through search, browsing, and interests. While these are powerful for narrowing your audience targets, they are limited by channel and only available digitally.

With intelligentVIEW, you cut through the noise by starting with households that are actually in the market for your products or services.

intelligentVIEW triggers are based on actual life events and are addressable cross-platform.
Frequent data updates for contant prospecting audience pool.
Connect trigger data with consumer insights to increase relevance.

“Pre-mover data has been a powerful addition to our intelligentVIEW platform, driving positive results for our housewares promotions on Facebook. Data to target households being staged for sale or timed to reach when new owners move in just makes sense for my category.”

Marketing Senior Manager, Large Canadian Department Store

OUR LIFE EVENT TRIGGER DATA ​

Reach people when they are most likely to make a purchase decision. ​

Canadian Mover Data

Change equals opportunity. Accurately identify and target pre- and post-movers based on bi-weekly updated address-level real estate listing information.
Pre-mover FAQs

Canadian Newcomer Data

Find and reach the highly sought-after market of Canadian newcomers. Build life-time brand affinity.

Vehicle Data

Target those who are most likely in the market for a vehicle, based on individuals whose leases or car payments are nearing completion.

Student Data

Students spend money, often with their new credit card. Target this new-to-credit segment with our premium data.

TRIGGER MARKETING USE CASES

How trigger-based marketing data can transform your campaigns.

Personalized Offers and Promotions

Based on specific triggers, such as a recent move, lease expiration, or visit to a competitor’s store, send tailored offers that match their immediate needs and current life circumstances.

Expand Event Targeting

Use data that indicates an individual's likelihood to donate, such as attendance at a charity walk, to optimize fundraising efforts.
How intelligentVIEW supports NFPs

Find lookalikes

Profile segments based on trigger data and then use intelligentSEGMENTS to identify lookalikes.
More on intelligentSEGMENTS

LOCATION-BASED DATA

Target people based on their physical location.

The frequency, timing, and location of someone’s visits can provide valuable insights into whether they might be interested in your products or services. Using geo-fencing and tracking over 15 billion mobile movements per month, intelligentVIEW enables you to target individuals based on places they’ve visited, such as concerts, charity events, retail stores, or even a competitor’s store or dealership.

More on Hyperlocal Campaigns

LEARN ABOUT TRIGGER MARKETING

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Gain invaluable insights on trigger marketing from the experts changing the landscape as we know it.

FAQ

If you don't see an answer to your question, you can send us an email from our contact form.

We update our data on a quarterly basis, ensuring that users have access to current, actionable insights.

We ensure that data used in intelligentVIEW is handled in a privacy-compliant way by following a robust privacy framework. Key aspects of our approach include:

  1. Privacy-Compliant Data Ecosystem: CiG sources data exclusively from legitimate providers, covering all Canadian households, and ensures compliance with Canadian privacy laws. Our data ecosystem is built to fully adhere to national and provincial regulations.
  2. Anonymized and Aggregated Data: The intelligentVIEW platform uses anonymized and aggregated datasets to protect individual identities while providing valuable audience insights and targeting capabilities. This ensures that no personally identifiable information (PII) is exposed, maintaining full compliance with privacy standards.
  3. Regular Audits and Updates: We conduct regular audits of our data practices to stay aligned with evolving privacy regulations and industry best practices. Consistent updates ensure the platform remains compliant with legal and industry standards.

Whether you use events from your own data or select one of intelligentVIEW’s premium trigger data options, we swiftly integrate this information into intelligentVIEW with the correct timing. This enables you to quickly convert your trigger data into actionable, addressable audiences across both digital and direct channels.

Think of triggers as events. Events can be driven by activity in your own customer data or you can benefit from events in our premium data sources or partners. 

Our core sources of event triggers are:

  • Premover semi-monthly real estate listings
  • Transunion aggregated consumer credit files
  • Geofenced locations combined with mobile visits