Picture this: You’re standing in a crowded Tim Hortons during morning rush hour in downtown Toronto. Around you, a construction […]
The difference between a successful campaign and wasted media spend often comes down to one fundamental question: How well do […]
Marketing teams that consistently outperform their competitors aren’t just working harder—they’re targeting smarter. They’ve discovered that the difference between wasted […]
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
Learn how to overcome budget constraints and meet high expectations in marketing with innovative technology and audience-focused strategies.
CiG rolls out a new quarterly data update methodology that delivers more insights than ever.
As our national holiday approaches, it’s an ideal time to appreciate and learn more about Canada’s diverse population from coast to coast, from the behaviours we share to what makes us distinct, all 40 million of us.
Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.
How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.
