All Posts Digital Media

A Canadian Perspective on Digital Ad Spend Waste

In his latest LinkedIn post, Kevin Goodwin, VP of Strategy at New Engen, highlights a major issue in digital advertising—brands are overspending in ways that don’t drive incremental growth.  His audits consistently show that brands spending on Google and Meta tend to waste significant budget because of two factors:  Canadian marketers face the same challenge, […]

All Posts Building Audiences Data Digital Media Insights Reports Media Activation Segmentation Targeting Audiences

Partner Insights: BritOn Solutions Group

One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.

Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.