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A Canadian Perspective on Digital Ad Spend Waste

In his latest LinkedIn post, Kevin Goodwin, VP of Strategy at New Engen, highlights a major issue in digital advertising—brands […]

All PostsCase StudiesDigital MediaInsights ReportsSegmentationTargeting Audiences

70% of Donors Only Give Once: How Insights Help NFPs Retain and Recruit Donors

Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.

All PostsCase StudiesDigital MediaOmnichannel MarketingTargeting AudiencesTrigger Marketing

Facebook Campaign Case Study

A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.

All PostsBuilding AudiencesDataDigital MediaInsights ReportsMedia ActivationSegmentationTargeting Audiences

Partner Insights: BritOn Solutions Group

One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.

Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.

All PostsBuilding AudiencesDigital MediaDirect MailOmnichannel MarketingTargeting Audiences

Why Geographic Targeting Matters for Digital Advertising in 2025

IntelligentVIEW supports marketers in developing high-performance digital campaigns with the geographic precision of direct mail.

See intelligentVIEW in action

Get an intelligentVIEW Sample Insights Report and explore a real-world example of how you can get:

Better insights on your top customer segments
Optimize your marketing media mix; and
Aquire more customers like them