Marketing teams that consistently outperform their competitors aren’t just working harder—they’re targeting smarter. They’ve discovered that the difference between wasted ad spend and remarkable ROI comes down to understanding exactly who their prospects are and targeting them precisely. This shift—from hoping your message reaches and resonates with the right people to knowing it will—doesn’t happen […]
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Partner Insights: BritOn Solutions Group
One of CiG’s greatest strengths is our ability to collaborate with both data and agency partners to drive results. A standout partner is BritOn Solutions Group, a boutique sales and marketing consulting agency specializing in profitable growth for Consumer Packaged Goods (CPG) companies.
Today, we highlight how intelligentVIEW plays a crucial role in BritOn’s toolkit, helping CPG brands identify, understand, and activate their most valuable consumer segments.
How a flexible audience segmentation system can help marketers better understand the audiences that they want to target.
How CiG’s unique approach to data collection and validation builds addressable audiences and empowers ultimate campaign efficacy across media channels.