MARKET SEGMENTATION DATA
intelligentSEGMENTS: Ninety-four built-in personas for detailed insights into Canadian consumers.
As Canada’s population shifts, intelligentSEGMENTS provides marketers with a dynamic Canadian consumer segmentation system, updated three times per year. This system enables precise look-alike targeting and more innovative marketing strategies.
Robust, dynamic Canadian market segmentation system.
94
Distinct Personas
100%
Canadian Households
3x
Yearly Updates
30,000+
Data Variables
Meet Canada’s top three intelligentSEGMENTS
intelligentSEGMENTS, a built-in feature of intelligentVIEW, categorizes all Canadian households into distinct personas using consumer segmentation data, including socio-economics, wealth, ethnicity, education, behaviours, expenditures, and lifestyle insights.
T4 Rural Routes & Pickup Trucks
This East Coast consumer segment, with some from the central prairies, consists mainly of Gen Y and Boomers living in houses and on farms. They prefer credit unions over big banks and drive newer SUVs and pickup trucks from Ford, Chevrolet, and Dodge. They are light social media users and favour Facebook online.
G2 Studio Apartment Living
Predominantly in Ontario and British Columbia, this consumer segment includes singles, often visible minorities, in rented apartments. They are university-educated, with a household income of around $106,000, spending more on food, especially at restaurants and grab-and-go meals. They engage heavily on Instagram, X, and TikTok and socialize at bars, restaurants, and gyms.
K3 - Coffee in Suburbia
This market segment mainly lives in Ontario and Alberta. It consists primarily of younger families with and without children and exhibits lower ethnic diversity. They spend less on food but prioritize home comforts, frequently shopping at stores like Winners, Canadian Tire, and IKEA. They enjoy local pubs, favour craft beer, and work primarily in retail, healthcare, and trades.
“Once we started using intelligentVIEW, we gained many insights and a clear understanding of who Papa John’s consumers actually are, compared to who we thought they were.”
Chris Hannah, Marketing Manager, Papa John’s
Want to know what segments your customers fall into?
Simply request a demo and share your top customer postal codes— it’s 100% privacy compliant and requires no personal information. We’ll generate a live, custom Insights Report, giving you actionable data on your target audience to enhance marketing campaigns.
Lookalike Counts
Real-time household and digital audience lookalike counts based on target markets.
Opportunity Dashboard
Build high-potential audience clusters and provide real-time insights for targeted marketing.
Trade Areas
Target and analyze trade areas in your distribution network for optimized campaign impact.
intelligentSEGMENTS
Visualize and understand the people you are targeting.
Discover your target customers on a deeper level with Insights Reports and intelligentSEGMENTS. These powerful platform features reveal your target groups’ unique characteristics, preferences, and behaviours.
From lifestyle patterns to spending habits, gain a comprehensive understanding to drive more personalized and impactful marketing campaigns.
Clients excelling at data-driven marketing.
