intelligentSEGMENTS
Ninety-four built-in personas for detailed insights into Canadian consumers.
As Canada’s population shifts, intelligentSEGMENTS provides marketers with a dynamic segmentation system, updated three times per year—enabling precise look-alike targeting and smarter marketing strategies.
Robust, dynamic Canadian segmentation system.
94
Distinct Personas
100%
Canadian Households
3x
Yearly Updates
30,000+
Data Variables
Meet Canada’s top three intelligentSEGMENTS
Built-in feature of intelligentVIEW, intelligentSEGMENTS groups all Canadian households into distinct personas based on socio-economics, wealth, ethnicity, education, behaviours, expenditures, and lifestyle data.
T4 Rural Routes & Pickup Trucks
This East Coast segment, with some from the central prairies, consists mainly of Gen Y and Boomers living in houses and on farms. They prefer credit unions over big banks and drive newer SUVs and pickup trucks from Ford, Chevrolet, and Dodge. Light social media users, they favour Facebook online.
G2 Studio Apartment Living
Predominantly in Ontario and British Columbia, this segment includes singles, often visible minorities, in rented apartments. They are university-educated, with a household income around $106,000, spending more on food, especially at restaurants and grab-and-go meals. They engage heavily on Instagram, X, and TikTok, and socialize at bars, restaurants, and gyms.
K3 - Coffee in Suburbia
This segment mainly lives in Ontario and Alberta, comprising younger families with and without children, showing lower ethnic diversity. They spend less on food but focus on home comforts, shopping at Winners, Canadian Tire, and IKEA. They enjoy local pubs, favouring craft beer, and work primarily in retail, healthcare, and trades.
“Once we started using intelligentVIEW, we gained many insights and a clear understanding of who Papa John’s consumers actually are, compared to who we thought they were.”
Chris Hannah, Marketing Manager, Papa John’s
Want to know what segments your customers fall into?
Simply request a demo and share your top customer postal codes—100% privacy compliant, with no personal information required. We’ll generate a live, custom Insights Report, giving you actionable data to share with your team instantly.
Lookalike Counts
Real-time household and digital audience lookalike counts based on target markets.
Opportunity Dashboard
Build high-potential audience clusters and provides real-time insights for targeted marketing.
Trade Areas
Precisely target and analyze trade areas in your distribution network for optimized campaign impact.
Visualize and understand the people you are targeting.
Discover your audiences on a deeper level with Insights Reports and intelligentSEGMENTS. These powerful platform features reveal the unique characteristics, preferences, and behaviors of your target groups.
From lifestyle patterns to spending habits, gain a comprehensive understanding to drive more personalized and impactful marketing campaigns.
Clients excelling at data-driven marketing.
