Growth & Market Expansion Solution

Gain actionable geographic insights to drive targeted growth strategies.

Data and insights across every level of geography, from national down to individual households—and everything in between. 

INTEGRATE AND VISUALIZE TRADE AREAS

Conduct trade area analysis.

Understanding the trade areas served by your locations is crucial for marketing success, as they represent the geographic regions where your customers are most likely to come from.

By integrating trade areas into intelligentVIEW, you gain access to precise market analysis and enhanced geographically targeted media buys.

Identify lookalike targets
Group locations by top segments to customize campaigns
Target direct and digital media
Identify underperforming or under penetrated locations

No trade areas. We’ve got you covered.

Market Area Mapping

Built-in tools to map your market areas, including the Map Radius feature and FSA Maps and uploads.

Custom Trade Areas

We can develop supply and demand-based trade area polygons to understand your market reach by location.

Competitor Locations

Customize your solution with competitor locations and trade areas.

IDENTIFY EXPANSION OPPORTUNITIES

Heat maps to identify greenfield markets.

Evaluate potential trade areas, locate customer lookalikes in emerging markets, and map opportunities for growth—all in a few clicks. With intelligentVIEW, instantly add new locations and access the insights you need to make confident, data-driven decisions.

Google Maps
Google Streetview

“We initially started using intelligentVIEW for targeted marketing, and it worked wonders. Now, we’ve expanded our use to evaluate new restaurant locations and support local marketing whenever a new spot opens.”

Marketing Manager, Major QSR chain

UNDERSTAND COMPETITOR CUSTOMERS

Develop creative to drive ‘switching.’

intelligentVIEW offers data on thousands of brands across top consumer spending categories. From car ownership to preferred banks, grocery stores, and restaurant chains, quickly understand your competitors’ customers to refine your creative and messaging strategies.

HYPERLOCAL TARGETING

Minimize media spill outside trade areas.

intelligentVIEW provides insights across every level of geography, from national down to individual households—and everything in between.

We’ve bridged the gap between geography and the digital world, connecting them at the household level. This delivers true omnichannel addressability, enabling more effective targeting for digital and direct campaigns while minimizing spillage beyond your market areas.

COMPETITOR AND ADVERTSING INTELLIGENCE

Enhance your intelligentVIEW solution

Partnering with Adease, we provide comprehensive advertising data from various channels, including radio, TV, online, flyers, and e-commerce.