Privacy Compliant Marketing

A future-proofed solution your legal team will approve.

It’s time to move from channel-focused campaigns to people-based targeted advertising, using the household as a privacy-compliant identity solution for true omnichannel addressability.

Privacy compliant by design

Data privacy starts with our data ecosystem.

All 30,000+ consumer attributes in our data ecosystem are connected, appended, and projected around the six-digit postal code, an anonymous, persistent, data connector. By comparison, ‘postal code’ targeting on digital platforms only uses the first three digits (FSA) of the postal code.

~800,000

residential six-digit postal codes

500x

more granular than FSA’s

100%

Canadian households

0

personally identifiable information (PII)

The household as an identity alternative

The postal code and data anonymization for the win.

intelligentVIEW helps Canadian marketers implement privacy-compliant data-driven marketing, keeping their legal team and brand trust intact—both crucial in today’s landscape of evolving privacy regulations.

All consumer data and insights are at the postal code level

Audiences are at the household level

Opportunity Dashboard to visualize growth

Real-time audience counts for media activation

This is a true game changer for all marketers, especially those with limited access to customer data, as it allows them to stay confidently compliant with data privacy laws.

“As a trusted retail brand, we prioritize customer data privacy and don’t transfer customer signals to digital platforms, despite its impact on targeting. With intelligentVIEW, we can now find offline lookalikes and deliver them to digital platforms to improve targeting.”

Marketing Director, Major Retail Brand

connecting the household to digital

93%+ of households connected to digital.

intelligentVIEW connects households to digital channels using two fully anonymous identifiers—the six-digit postal code and Identifier for Advertisers (IFA)—seamlessly bridging offline consumer data with online media platforms.

Our unique process analyzes 15 billion mobile movements across more than 40 million unique devices and connects them to Canada Post residential points of call (households). Mobile movement data is collected through permission-based apps using Identifier for Advertising (IFA).

IFAs are not PII. They are randomly generated, end-user-controlled, and completely anonymous.

Bidstream data are never captured or used, so identities cannot be reverse engineered through web traffic.

IFAs are encrypted at rest, hashed through platform APIs in transfer, and never disclosed to users.

No postal, address, or location information is transferred to the platform with the IFA.

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