Marketing Solution for Not-for-profitS

Revitalize your donor base. Energize new giving acquisition.

Aging donors and lost list sharing make fundraising tough. 

intelligentVIEW, your master prospecting universe, targets high-potential donors at scale.

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“Based on the insights that intelligentVIEW provided about our current donor base, we were able to quickly determine key target audiences to drive testing of a number of new media channels for us, including unaddressed campaigns. intelligentVIEW provides us with the ability to not only understand how each channel plays a part in prospect engagement, but to run A/B testing across many platforms in a true omnichannel environment.”

— Tracey Dhani, Director, Annual Giving and Donor Relations, MS Canada

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USE CASE for NFPs and charities

Move away from legacy targeting.

Challenge: The donor landscape is changing and new regulations restrict list sharing. 

An aging donor base, shifting demographics, and the decline of traditional list sharing make cultivating a reliable donor community increasingly difficult.

intelligentVIEW is a cost-effective solution for NFPs.

Identify untapped donor pools based on common charitable giving patterns, lifestyle attributes, and intelligentSEGMENT lookalikes.

Make all your media channels work together targeting the same audience in digital and direct with intelligentVIEW direct to media activation.

intelligentVIEW makes it easy to identify higher giving segments so you can tailor your ask accordingly.

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Trusted by top Canadian NFP brands.

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MS Canada
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Amplify the impact of your events.

Retarget Spectators and Participants

With geofencing and privacy-compliant mobile data, identify key segments attending events, profile attendees, and target similar groups with tailored messaging across media channels—boosting event-driven revenue and maximizing outreach.
Geofencing versus geotargeting

Omnichannel Media Post Event

Focus your direct mail budget on high-value segments and complement it with digital advertising to reinforce messages and drive higher response rates.
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“intelligentVIEW helped us boost our DM campaign response rates and the average gift was nearly 50% higher”

Donor Acquisition, Major Hospital Foundation

INTELLIGENTSEGMENTS

Develop your actionable donor segmentation.

Clusters Canadians into 94 actionable personas for precision targeting.
Build segments based on top donors, new donors, volunteers, etc..
Provide insights to media and creative partners.
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Insights for NFP planning.

Build sponsorship business case

Data and insights to strengthen your case for sponsorship dollars.

More than good will is needed to attract and retain sponsors for your cause. Use intelligentVIEW Insights Reports to detail your donor base brand affinities and preferences to attract new sponsors.

Audience Alignment: Demonstrate how your audience aligns with the brand’s target demographics, interests, and values.
Market Reach & Influence: Highlight the geographic and market reach of your community, emphasizing underpenetrated areas the brand can access.

Get a NFP customized sample report.

Get an intelligentVIEW Sample Insights Report and explore a NFP use case on how you can:

Compare regional differences in donor base
Identify new potential lookalike donor pool
Understand media preferences