CIG Resources
Discover how you can elevate your marketing performance
CIG Resources
Discover how you can elevate your marketing performance
Case Studies
September 24, 2025
Owl, Chickadee, and Chirp Magazines (Bayard Canada)
Challenge Bayard’s primary acquisition channel, direct mail, was becoming increasingly expensive. Traditional list rental options were shrinking or restricted due…
September 24, 2025
MS Canada Case Study
MS Canada, a national nonprofit organization working with researchers, donors, partners, volunteers, and people living with MS to bring about…
October 15, 2024
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John's knows this well. As the world's third-largest pizza delivery company, Papa…
News & Insights
September 24, 2025
Owl, Chickadee, and Chirp Magazines (Bayard Canada)
Challenge Bayard’s primary acquisition channel, direct mail, was becoming increasingly expensive. Traditional list rental options were shrinking or restricted due…
September 24, 2025
MS Canada Case Study
MS Canada, a national nonprofit organization working with researchers, donors, partners, volunteers, and people living with MS to bring about…
August 5, 2025
Direct Mail vs Digital Marketing: Why Canadian Marketers Shouldn’t Choose
It sounds like a simple question: direct mail or digital? Marketers across Canada have heard it in planning meetings, strategy…
Case Studies
September 24, 2025
Owl, Chickadee, and Chirp Magazines (Bayard Canada)
Challenge Bayard’s primary acquisition channel, direct mail, was becoming increasingly expensive. Traditional list rental options were shrinking or restricted due…
September 24, 2025
MS Canada Case Study
MS Canada, a national nonprofit organization working with researchers, donors, partners, volunteers, and people living with MS to bring about…
October 15, 2024
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John's knows this well. As the world's third-largest pizza delivery company, Papa…
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