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News & Insights
August 5, 2025
Direct Mail vs Digital Marketing: Why Canadian Marketers Shouldn’t Choose
It sounds like a simple question: direct mail or digital? Marketers across Canada have heard it in planning meetings, strategy…
August 1, 2025
Powering Top-Line Growth: Why Acquisition Must Be Your Priority Right Now
In today’s economic climate, marketers and growth leaders face a tricky balancing act. While cost control and retention are critical,…
July 31, 2025
Geotargeting vs Geofencing Explained (+ Benefits for Canadian Marketers)
Looking to put your brand on the map, literally? For Canadian marketers trying to reach people in specific places, two…
Case Studies
October 4, 2024
70% of Donors Only Give Once: How Insights Help NFPs Retain and Recruit Donors
Use data, insights, and media activation to retain donors and drive new recruitment programs in 2024.
September 5, 2024
Facebook Campaign Case Study
A Canadian brand utilizes CiG’s consumer insights platform intelligentVIEW to increase sales by targeting pre-mover audiences via Facebook.
February 15, 2024
Success Story: 6% Increase in Sales for Papa John’s
Pizza is a favourite among Canadians and Papa John's knows this well. As the world's third-largest pizza delivery company, Papa…
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